Associate Director Marketing Strategy - Student Recruitment Marketing

University Communications (UC) translates ECU's message into strategic and compelling communication and campaigns The purpose is to provide strategic communication and marketing guidance and support to increase the knowledge, understanding, appreciation and support of the University and its work with broad and varied constituencies, from prospective students to identified thought leaders and prospective donors. University Marketings provides strategic marketing and advertising guidance for the university. The office has a particular focus on enrollment strategies but also works closely with other university constituents in support of branding, licensing and protection of university marks and other projects. University Marketing is responsible for all external advertising for the university.

Reporting to the Director of Marketing Strategy, the position will be responsible for the management of the broad range of student recruitment communication activities that support the university's enrollment goals and promote and enhance its mission and strategic direction. These include, but are not limited to: print publications, web content, email and other digital communications, videos, social media, and other marketing, communications and outreach projects. The position will work closely with other staff in the enrollment and recruiting enterprise to coordinate and/or manage related projects.

This position will be responsible for developing and maintaining a strong, working relationship with internal colleagues, providing direction and consultation on communication and marketing to support enrollment goals. The person will respond to all leadership requests in a timely manner and ensures that units' issues are dealt with in an efficient manner. This position will regularly and proactively communicate relevant information to the Director of Marketing Strategy to assist in decision making and planning.

In consultation with leadership and staff, this person will provide expertise and skills to design, develop and implement communication plans that are consistent with university and division priorities. This position is responsible for developing annual and short-term communication plans with proposed timelines, costs, and measurements. Plans will be designed within the framework of overall marketing strategies and brand standards.

In addition to other forms of communication, the position is responsible for developing and managing complex email marketing programs. To that end, the position requires expertise in the use of university CRM technology, especially as it relates to communication plans. Working with other staff, this person is expected to maintain and advance their level of expertise to provide competitive advantage to the university in meeting its enrollment goals.

This position entails a range of tasks and responsibilities including but not limited to: supervision of one full time staff member and temporary student interns, writing and editing effective promotional messages for a variety of audiences; writing and editing scripts for video/audio clips and assisting with multimedia production; assisting with design and development of marketing materials; assisting with content of social media accounts; and assisting with other marketing/communication outreach activities.

Other duties as assigned.

20% Responsive Leadership:
Develop and maintain a strong working relationship with internal colleagues, providing direction and consultation on communication and marketing to support enrollment goals. Be responsive to leadership requests in a timely manner and ensures that units' issues are dealt with in an efficient manner. Regularly and proactively communicate relevant information to the Director of Marketing Strategy to assist in decision making and planning.

20% Campaign Management:
Plan, create, and manage campaigns for all stages of the student recruitment funnel. Ensure campaigns are timely, relevant, and engaging to target audiences.

15% Content Creation:
Collaborate with content, design and video production teams to produce compelling content, including copywriting, design briefs, and multimedia elements.

25% Email Marketing Strategy:
Develop and execute comprehensive email marketing strategies that align with the university's goals and objectives, focusing on key goals for each stage of the recruitment funnel. Build and optimize marketing automation workflows using Salesforce/Pardot/Account Engagement. Design and implement automated email sequences for each stage of the recruitment funnel. Segmentation and Personalization: Utilize customer data to segment email lists and create personalized campaigns that resonate with different student personas and drive higher engagement rates. Monitor and analyze email marketing performance metrics, including open rates, click-through rates, conversion rates, and unsubscribe rates. Provide actionable insights and recommendations for continuous improvement.

20% Collaboration:
Work closely with cross-functional teams to align recruitment marketing efforts with overall marketing and enrollment objectives.

This position is primarily onsite, with the expectation that employees will work in our office for the majority of the week. Remote work may be considered on a limited basis, depending on specific project needs and management approval.

Contingent upon availability of funds.

A Master's degree in marketing, business, communications or related field and 2 years of experience is required or a Bachelor's degree in similar fields with a minimum 4 years of experience.

None

* 3-5 years of experience in email marketing and marketing automation, preferably in student recruitment.

* Excellent written and verbal communication skills.

* Ability to manage multiple projects simultaneously and meet deadlines.

* Adaptable and responsive professional with ability to work effectively as part of multidisciplinary teams.

* Proficiency with email marketing platforms and marketing automation tools, preferably Salesforce, Pardot, Account Engagement.

* Creative thinker with a strong attention to detail.
* Strong analytical skills and experience with data-driven marketing.

* Knowledge of HTML/ CSS is a plus.

East Carolina University requires applicants to submit a candidate profile online in order to be considered for the position. Candidates must also submit a cover letter, resume, and a list of three references, including contact information, online.

Applicants must be currently authorized to work in the United States on a full-time basis.

In order to be considered for this position, applicants must complete a candidate profile online via the PeopleAdmin system and submit any requested documents. Additionally, applicants that possess the preferred education and experience must also possess the minimum education/experience, if applicable.

East Carolina University is an equal opportunity and affirmative action employer who is committed to workforce success and cultivating a culture of care, belonging and opportunity for our faculty, staff and learners and all stakeholders. All qualified applicants will receive consideration for employment without regard to their race/ethnicity, color, genetic information, national origin, religion, sex, sexual orientation, gender identity, age, disability, political affiliation, or veteran status.

Individuals requesting accommodation under the Americans with Disabilities Act Amendments Act ( ADAAA) should contact the ADA Coordinator at (252) 737-1018 (Voice/ TTY) or ADA-Coordinator@ecu.edu.

Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. ECU participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.

If you experience any problems accessing the system or have questions about the application process, please contact the Department for People Operations, Success, and Opportunity at (252) 328-9847 or toll free at 1-866-489-1740 or send an email to employment@ecu.edu. Our office is available to provide assistance Monday-Friday from 8:00-5:00 EST.