Digital Platform Manager, WFDD

Application Instructions:

External Applicants: Please upload your resume on the Apply screen. Your application will automatically populate your resume details, and you may verify and update data on the My Information page.

Please add your cover letter and any other documents required for the position to the Resume/CV document upload section at the bottom of the My Experience application page. Use the Select Files button to add multiple documents including your cover letter and supporting documents. The My Experience page is the only opportunity to add your cover letter and supporting document attachments. You will not be able to modify your application after you submit it.

Current Employees: Apply from your existing Workday account. Do not apply from the website. Log in to Workday. Click on the Jobs Hub and select Browse Jobs. Locate the position and click Apply. Update your Education and Job History.

Job Description Summary

Job Description

Essential Functions:

• Digital Growth Strategy:
  • Develop and implement a comprehensive digital growth strategy aligned with the station's strategic priorities.
  • Identify new market opportunities and emerging trends to keep the station ahead of competitors in the digital media landscape.
  • Develop and implement a strategy for the launch, growth and maintenance of the WFDD phone app.
• Leadership and Advocacy:
  • Serve as a key leader and advocate for our digital audience, working to bring the best of our journalism and storytelling to a broader, younger, and more diverse audience.
  • Collaborate with the Marketing Manager to plan and execute growth strategies and engagement tactics, while driving the digital product roadmap from a content and audience perspective.
• Content Creation and Editing:
  • Post and schedule news and program content on Facebook, X, Instagram and/or other platforms as deemed appropriate.
  • Edit and post news and program content to our website following AP Style.
  • Assist with the management of the CMS, homepage, and mobile app to ensure up-to-date and engaging content.
• Multimedia Production:
  • Create video, 360-degree photos, photographic, and infographic content for social media, blogs, newsletters, and stories.
  • Distribute audio, text, video, and visual content across platforms.
• Newsletters:
  • Create, edit, and distribute newsletters to keep our audience informed and engaged.
  • Track and analyze newsletter performance to continually improve engagement and reach.
• Audience Development:
  • Grow and measure social media and online audiences.
  • Analyze engagement metrics to refine strategies and optimize content performance.
  • Ensure effective use of digital platforms and social media for audience engagement.
• Innovation and Experimentation:
  • Experiment with emerging technologies and social/digital platforms to develop best practices adaptable across the content organization.
  • Stay updated with industry trends to implement innovative strategies.
• Project Management and Campaigns:
  • Create and manage successful digital content projects and campaigns.
  • Thrive in a deadline-driven environment where attention to detail and accuracy are key.
• Collaboration and Communication:
  • Communicate effectively and work well both independently and as part of a team.
  • Proactively seek solutions to challenges and be an effective problem-solver.
  • Be comfortable with different content management systems.
• Public Service Commitment:
  • Support the station's mission of serving the public and our commitment to diversity, equity, and inclusion.
  • Be punctual, reliable, and willing to occasionally work weekend and evening hours.

Other Functions:

• Undertakes special projects and assignments as required.
• Participate in station fundraising, both on and off the air.
• Collaborates with other departments that support the Content Division.
• Anchor newscasts or host on-air programs, as needed.

Required Education, Knowledge, Skills, Abilities:

• A four year degree in a related field and a minimum of 2 years of experience managing social media accounts for a newsroom or media outlet or comparable experience.
• Proven multi-platform leadership with expertise in SEO, data and analytics, digital design and data visualization, social strategy and engagement, curation, aggregation, and breaking news.
• Strong news judgment and the ability to make editorial decisions quickly and accurately.
• Proficient in editing photos, audio, and video.
• Working knowledge of social insights tools and Google Analytics.
• Bachelor's degree in a related field or equivalent work experience.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced environment.
• Experience with project management and community engagement initiatives.
• Proficiency with Adobe Creative Suite.
• Experience with graphic design, visual production, and editing.
• Passion for the station's mission and public service values.

Preferred Education, Knowledge, Skills, Abilities:

• Familiarity with public radio news programming.
• Experience with content management systems (CMS).
• Knowledge of SEO best practices.
• Familiarity with digital advertising and promotions.
• Creative problem-solving skills and the ability to adapt to changing priorities.
• Experience in equity, diversity, and journalism ethics.
• Ability to learn quickly and be flexible.
• Ability to work well both independently and in a small group.
• Ability to lift light equipment (approximately 5-10 pounds).
• Ability to always present and display a professional demeanor.
• Ability to meet the requirements of the University's automobile insurance, including a valid driver's license.

Accountabilities:

• Responsible for own work

Physical Requirements:

• Sedentary work primarily involves sitting/standing; communicating with others to exchange information; repeating motions that may include the wrists, hands, and/or fingers; and assessing the accuracy, neatness, and thoroughness of the work assigned.

Environmental Conditions:

• No environmental conditions

Disclaimer:

This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by the employee's supervisor.

To help provide a safe learning and living community, Wake Forest University conducts background investigations and drug screens for all final candidates being considered for employment.

Wake Forest seeks to recruit and retain a diverse workforce and encourages qualified candidates across all group demographics to apply. Wake Forest University is committed to providing access and reasonable accommodation in employment for individuals with disabilities.

Additional Job Description

Time Type Requirement

This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.

In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.

WakeForestseeks to recruit and retain a diverse workforce while promoting an inclusive work environment committed to excellence in the spirit of Pro Humanitate.In adherence with applicable laws and as provided by University policies, the University prohibits discrimination in its employment practices on thebasis of race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and veteran statusandencourages qualified candidates across all group demographics to apply.