Group Media Director

Aquent is partnering with a leading force in the healthcare marketing industry, a company dedicated to transforming patient outcomes through innovative strategies. This organization prides itself on a deep understanding of complex pharmaceutical landscapes and a commitment to bringing life-changing treatments to market. Join a team that values expertise, collaboration, and a proactive approach to media planning in a highly dynamic sector.

Are you a seasoned media leader ready to make a significant impact on the launch trajectory of a potentially groundbreaking drug? We are seeking an exceptional individual to step into a pivotal role, leading critical brand planning efforts for a client with a deep understanding of media strategy. This is an incredible opportunity to leverage your expertise in pre-launch planning, shape the future of a new therapeutic area, and collaborate with highly knowledgeable clients who are bringing multi-billion dollar drugs to market. You'll be instrumental in developing comprehensive media strategies that resonate with both healthcare professionals and consumers, driving awareness and engagement for a drug poised to revolutionize its field.

What You'll Do:

• Lead the comprehensive 2027 Brand Planning process for a high-profile client.
• Facilitate and actively participate in branded media workshops with clients, guiding strategic discussions.
• Contribute to the development of robust Media Briefs for both Healthcare Professional (HCP) and Direct-to-Consumer (DTC) audiences.
• Collaborate with media team members to review and develop vendor Request for Proposal (RFP) lists.
• Manage and lead the entire branded media planning process, including:
  
  
  
  • Scheduling and conducting regular check-ins.
  • Overseeing project timelines to ensure timely deliverables.
  • Thoroughly reviewing proposals and planning flowcharts.
  • Developing final client deliverables and co-leading in-person client presentations.
  • Expertly fielding client questions and providing insightful responses.
  
  
  
  
• Provide oversight and management for other active campaigns currently in market.
• Assist in the analysis of reporting data and formulate strategic optimization recommendations.
• Manage project finances, ensuring budget adherence and efficiency.
• Mentor and guide junior staff, offering support and development as needed.

What You'll Bring:

• Demonstrated ability to lead and own client conversations, confidently fielding complex questions from highly experienced clients.
• Extensive experience managing large budgets and planning across a diverse range of media channels.
• Proven ability to thrive in nimble team environments, wearing multiple hats, and effectively managing cross-functional teams to achieve deliverables.

Nice-to-Haves:

• Prior experience planning media strategies for a new or upcoming drug launch.
• Ability to start quickly and ramp up rapidly in a fast-paced environment.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.