Senior Director, Market Strategy, Southeast Region

The Market Strategist plays a critical role as the long-term strategy leader for their assigned region(s). They will be an influential consultative partner to their respective Regional President(s) at Quest Diagnostics. The position reports to the Vice President, Marketing within the corporate Marketing organization. The ideal candidate has 10-15 years' experience in a strategic marketing or strategy development capacity within the healthcare industry with a successful track record of shaping localized growth strategies for $1B+ business segments. Although an individual contributor, the Market Strategist must have exceptional leadership competencies including influencing teams, shaping vision, and driving change.

The Market Strategist is accountable for developing and steering the multi-year strategic roadmaps that drive annual operating plans (AOPs) and prioritized growth initiatives for their region(s) and related sub-markets.

The Market Strategist drives an outside-in, data-driven approach to assess market dynamics, competitive landscape, customer needs, and opportunities for profitable growth in local markets through multiple channels in collaboration with Commercial and Marketing leaders - HCP, Health Systems, Health Plans, Emerging Markets, and Enterprise Accounts. Their strategic plans will help drive decisions on priorities, investments, and resource allocation. This is an upstream market strategy role with no responsibility for promotional marketing or commercial enablement.

As a member of the Regional Leadership Team, the Market Strategist collaborates with senior leaders and stakeholders to understand business opportunities, define requirements for profitable growth, and create strategic action plans for execution.

The Sr Director will be based as a hybrid (minimum 3 days/week in office) at Quest's Tampa, FL, regional headquarters location.

• Provides leadership and consultative partnership to the Regional President as their primary contact for all needs related to long-term growth and strategic prioritization.
• Owns the development of long-term strategic growth plans (5-year) for their assigned Region(s) of Quest Diagnostics. Accountable for their assigned region, but Responsible for collaborating with their peers to ensure region-to-region strategy cross-pollination and cohesion.
• Acts as the Regional President's liaison to center-led strategic corporate functions - Market Research & Analytics, Strategic Solutions, Customer Marketing, Commercial Excellence & Analytics, Commercial Strategy & Innovation, Emerging Markets Strategy & Solutions, and Corporate Strategy.
• Responsible for creating long-term strategic plans - using research, insights, and data - that clearly articulate local growth priorities, objectives, strategies, and tactics.
• Responsible for delivering relevant market and competitive insights and growth strategies to guide the Regional AOP.
• Leads the Region's strategic planning processes - including first-round AOP, long-term strategy workshops, strategy steering committee, and related governance.
• Collaborates with Regional Leadership Team members to identify market opportunities and internal requirements to achieve strategic objectives. Defines strategies and action plans needed to achieve strategic objectives. Translates market needs into solution requirements that will accomplish results.
• Drive development of content and attend Region's Pulse Review meetings to provide strategic input related to market insights and growth drivers that affect P&L performance.
• Drives development of competitive response strategies.
• Consults with Customer Marketing teams to ensure strategic alignment on Commercial Sprints and Marketing AOPs.
• Consults with Marketing Leadership Team on regional market needs - priorities, resources, budget, etc.
• Travel up to 25% for in-person Regional Leadership Team (RLT) meetings - monthly RLT meetings, workshops for Regional long-term strategy, AOP planning, and center-led strategy meetings.

Qualifications

• Bachelor's Degree is required, MBA preferred
• Minimum 10-15 years' experience in a strategic marketing or strategy development capacity within the healthcare industry with a successful track record of shaping localized growth strategies for $1B+ business segments.
• Up to 25% business travel required for in-person Regional Leadership Team (RLT) meetings - monthly RLT meetings, workshops for Regional long-term strategy, AOP planning, and center-led strategy meetings.

Competencies & Qualities:

• Strategic mindset- expertise in translating market trends and opportunities into growth strategies; experienced in translating complex business objectives into measurable action plans
• Drives vision and purpose- excellent at summarizing strategy into a compelling story that inspires organizational support at all levels; superior meeting facilitation skills with large and small groups
• Leadership - comfortable with accountability, quality decision-making, and driving results; displays organizational courage to effectively motivate and influence leaders and colleagues to set priorities and achieve objectives
• Analytical acumen- highly skilled with financial and operational data - sourcing, requesting, understanding, analyzing, handling, and using it to support strategic work
• Cultivates innovation - showcases new and better ways for the organization to be successful
• Collaborative - champions positive internal relationships and drives alignment among many stakeholders in a cross-functional, matrixed environment
• Curiosity - demonstrates a proactive interest in learning market dynamics, competitive landscape, customer needs, and channels to growth
• Coachable - willingness to grow and improve by being receptive to feedback from leaders, peers, and colleagues
• Other personal competencies: Creativity; Dealing with Ambiguity; Perspective; Command; Perseverance; Action-Oriented; Drive for Results; Comfort around higher management; Political Savvy; Customer Focus; Negotiating; Composure