Social Media Specialist

*there are actually two roles: Social Media Specialist & Social Media Coordinator*

We're seeking a creative, data-driven Social Media Specialist to plan, create, post, and manage content across multiple social platforms for our brand portfolio. This role blends storytelling, trend awareness, analytics, and influencer management. You'll craft visually compelling content, collaborate with creators, and track performance to continually optimize results.

The ideal candidate is fluent in digital culture, understands how to grow communities and partnerships, and knows how to balance visual creativity with measurable impact. You'll work closely with the marketing and creative teams to deliver scroll-stopping content that strengthens brand identity, drives engagement, and expands reach through influencer collaborations.

• Design, produce, and post high-quality visuals and videos (graphics, reels, carousels, memes, etc.) across TikTok, Instagram, Pinterest, and Facebook.
• Develop and manage detailed content calendars for multiple brand channels, ensuring consistent and timely posting.
• Write clear, engaging, on-brand captions and copy tailored to each platform's tone and audience.
• Repurpose and adapt content to maximize reach and performance across channels.
• Ensure all content aligns with brand voice, values, and visual standards.
• Stay ahead of trends in social formats, sounds, and digital storytelling styles.
• Experiment with new formats, transitions, and creative approaches to boost engagement.

• Schedule and post content directly across platforms using native tools or scheduling software.
• Respond promptly and professionally to comments, messages, and mentions.
• Engage with followers to build authentic community and brand loyalty.
• Monitor brand reputation and sentiment across all social channels.
• Collaborate with internal customer service to resolve issues or inquiries that appear via social media.
• Participate in relevant online conversations and engage with other brands and creators strategically.

• Source, evaluate, and onboard new influencers and brand ambassadors across relevant platforms.
• Negotiate influencer contracts and deliverables to align with budget, brand goals, and timelines.
• Track influencer content deadlines, contract terms, and performance metrics.
• Maintain organized records of influencer agreements, payments, and campaign results.
• Foster strong relationships with influencers to encourage ongoing collaboration and advocacy.

• Track and analyze key social metrics including engagement, reach, growth, and conversions.
• Create regular performance reports with actionable insights and recommendations for leadership.
• Use analytics to refine posting schedules, creative direction, and content mix.
• Conduct A/B testing to identify top-performing content types and strategies.
• Benchmark brand performance against industry competitors to identify growth opportunities.

• Work closely with marketing, creative, and brand teams to maintain cohesive messaging.
• Partner with designers, videographers, and copywriters to produce best-in-class social content.
• Contribute ideas for influencer campaigns, collaborations, and activations across departments.

• 2-4 years of experience managing professional social media channels, influencer partnerships, or digital marketing campaigns.
• Strong understanding of TikTok, Instagram, Pinterest, and Facebook, including native posting tools, analytics, and trends.
• Proficient in Canva, CapCut, and Adobe Creative Suite (especially Photoshop or Premiere).
• Excellent writing, editing, and storytelling skills with a strong sense of brand tone and visual rhythm.
• Experience managing influencer outreach, contracts, and deadlines.
• Strong organizational and project management skills; able to handle multiple brand profiles and campaigns simultaneously.
• Up-to-date knowledge of platform algorithms, trends, and social best practices.

• Experience managing social media for multi-channel consumer brands or digital agencies.
• Familiarity with influencer marketing platforms and brand collaborations.
• Basic understanding of paid social campaigns and performance metrics.
• Experience using digital creation or generative AI tools to support content workflows.

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