Marketing Events Account Lead

The Marketing Events Account Lead will be responsible for the operational management and administration of assigned Account Events relying heavily on project management and event production skills. This role will perform a range of duties including meeting with the Business Unit for event and meeting needs, creating the project plan based on meeting/event objectives, success criteria, etc., and managing the facilitation and deployment of the event. The Event Lead will be required to interact with practice leaders to understand their event needs and requirements on a regular basis. The Lead will develop a detailed project plan, including vendor requirements, timing, budget, and resource needs. The implementation phase will involve collaborating with the Event Operations Team to ensure successful deployment of the event execution plan defined by the Firmwide Event Leader and other strategic partners.

The successful candidate should have event production, design, project management, and execution experience and enjoy managing an environment of continual improvement, demonstrating excellent attention to detail. The position requires extensive people, communication, project management, organizational, and process skills along with knowledge of the internal business practices and priorities to support multiple projects with a high level of focus on quality, accuracy, and confidentiality in all work products. This person will bring operational expertise and recommendations that improve event production processes and attendee experience. A high degree of technical competence in Microsoft Word, Excel, PowerPoint, and other applications is necessary as the work performed by this team requires a deep understanding of and proficient use of these technologies to ensure compliance with Firm work deliverable standards. The position reports to the Firmwide Event Leader and is a member of the Strategic Growth Office Business Unit.

Responsible for daily management and operations related to the assigned Account event processes and related tasks, including but not limited to:

• Serve as the primary contact for the aligned Account for events.

• Operational planning and management for all assigned events, including but not limited to: Market-facing events, leadership meetings, and other internal events

• Scheduling and resource coordination for all Events. Intake Processes established in collaboration with FW Events Leader, Event Strategy Leader and Practice Area Leaders to ensure consistency in review, identification, and management of all Events

• Creation and implementation of an event project plan with clear objectives, budgets, timing, and assignments for all operational aspects - including logistics, vendor coordination, technical requirements, and data handoff to Marketing and Sales for post-event actions.

• Ensure operational efficiency and adherence to approved event budgets, firm policies and departmental processes.

• Identify vendor requirements for sourcing and recommend best solution based on event scope.

• Coordinate with external vendors and/or Event Operations team members to ensure items are addressed or resolved and all are meeting delivery expectations and timeline.

• Collaborate with appropriate individuals to expedite the review and approval of various event requests and associated tasks.

• Coordinate with event sponsors to ensure appropriate handoff of attendee and engagement data for follow-up.

• This role does not own event messaging, promotional planning, or audience targeting; it is accountable for operational execution and production excellence.

#LI-SAW #LI-Remote

Qualifications:

• Hands-on corporate event planning and logistics experience, ideally within a professional services industry.

• Experience in defining event objectives and corresponding ROI.

• Oversight of projects, budgets, and resource allocation to support success and optimal operational efficiency

• Management of event resources in a distributed operating model/structure

• Ability to build strong respectful and professional working relationships at all levels, internal and external to the Firm.

• Strong thought leadership and decision-making capabilities.

• Strong work ethic and desire to produce results as part of a successful practice.

• Strong verbal communication and people-related skills.

• Advanced level of expertise in Microsoft Office

• Excellent project management and organizational skills with the ability to multi-task and prioritize to complete work and projects.

• Strategic awareness and ability to bring ideation and efficiencies to projects and processes

• Ability to exercise a high level of confidentiality in all information, work products and communications.

• Process orientation and analytical skills to identify and report trends and make recommendations.

• High energy level and ability to function in fast-paced, high stress situations attributed to tight deadlines and multiple client or team needs.

• Fully remote with option for in office time if nearby a Crowe office

Requirements:

• At least 5 years of experience in a similar rolerequired

• Background in professional services operations

• Bachelor or Associates degree in business, marketing or relevant field preferred

• Ability to work flexible schedules, including extended hours in excess of regular schedule, based on project work and peak busy times.

• Ability to travel for event support, personal development training, and departmental meetings.

Preferred Knowledge:

• Event technologies (event management, registration and attendee engagement tools, etc.)

• Event industry landscape

• Experience working with client service teams to maintain Firm standards.