Product Marketing Sr Lead, Content Strategy

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

• Write and develop original, high-impact content that translates complex AI and software concepts into:
  • Clear, engaging narratives
  • Compelling use cases
  • Differentiated positioning
• Develop a deep understanding of Salesforce products and platform capabilities to clearly articulate:
  • What makes our technology unique
  • Why it matters in real-world scenarios
• Identify and develop distinctive story angles that highlight:
  • Product innovation
  • Real-world applications
  • Customer value and outcomes
  • The people and process changes required for transformation

• Develop and maintain an editorial calendar grounded in:
  • Audience needs
  • Product innovation
  • Market and competitive insights
• Actively monitor competitor and industry content to:
  • Identify narrative gaps and opportunities
  • Ensure Salesforce leads, not follows, in defining key topics and positions
• Interview subject matter experts, practitioners, and leaders to:
  • Extract insights, lessons learned, and real-world nuance
  • Uncover stories that go beyond surface-level success
• Author flagship thought leadership, guides, and long-form content that:
  • Builds a repeat audience
  • Feels editorial (not promotional)
  • Positions Salesforce as a leader in AI and the Agentic Enterprise

• Use AI tools to:
  • Generate and refine story ideas
  • Accelerate drafting and iteration
  • Synthesize complex inputs from multiple stakeholders
• Build scalable tools such as:
  • Gems
  • Prompt libraries
  • Templates

• Self-serve high-quality content
• Maintain editorial standards

• Create and adapt content across formats, including:
  • Blog
  • Video
  • Social
  • Newsletters
• Identify how to tailor stories for:
  • Different audiences
  • Different channels
  • Different levels of technical depth

• 6-10+ years of experience in product marketing, content strategy, or editorial roles, ideally in AI, SaaS, or technical domains
• Strong understanding of AI, software, or enterprise technology concepts
• Demonstrated ability to write and publish high-quality, differentiated content that translates technical concepts into compelling narratives
• Strong writing, editing, and storytelling skills
• Proven ability to:
  • Develop distinctive story angles
  • Interview SMEs and extract meaningful insights
  • Translate complex ideas into clear, engaging content
• Experience incorporating competitive and market insights into content strategy
• Experience or strong interest in:
  • AI tools for content creation and workflow acceleration
  • Building scalable content systems (templates, prompts, frameworks)
• Ability to simplify complex topics into clear, engaging content
• Experience working cross-functionally with product, marketing, and technical teams

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates' resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.