Lifecycle Campaign Manager, Commercial

Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period!

For more information about our benefits, see below!

We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet."

Job Summary

Develop and execute a comprehensive customer lifecycle strategy aimed at maximizing customer lifetime value. You will oversee all aspects of lifecycle marketing, from journey mapping and deployment to reporting and optimization. By utilizing personalized, 1:1 communication strategies, you will drive retention and business growth across defined customer roadmaps. This position requires strong analytical skills to monitor engagement signals and deploy intervention strategies for at-risk accounts. You will act as a strategic partner to MarTech teams to ensure seamless execution within Salesforce and Hubspot. The ultimate objective is to reduce cancellations and increase overall renewal rates.

Duties & Responsibilities

• Map the end-to-end customer journeys to ensure seamless onboarding and consistent engagement across channels.

• Develop logic for tailored communications based on industry verticals, service types, and user personas.

• Design adoption and advocacy programs that drive product utilization and transform clients into brand advocates.

• Provide strategic briefs and logic requirements to the MarTech team for execution in SFMC or Hubspot.

• Monitor engagement signals and sentiment to identify at-risk accounts and deploy intervention strategies to stabilize.

• Align with the Growth Campaign teams to ensure nurture efforts support a seamless foundation for cross-sell and upsell initiatives.

• Track and report on lifecycle metrics, identifying gap-closing measures to meet retention targets.

• Translate complex campaign results into actionable business insights for leadership presentations.

Candidate Requirements

• Education: Bachelor's degree in Business, Marketing, or a related field or equivalent years of experience.

• Experience: 5 or more years of experience in CRM, Lifecycle, or Retention Marketing is required.

• Technical Literacy: Strong understanding of Salesforce and Marketing Automation platforms (SFMC/Hubspot).

• Data Proficiency: Proven ability to evaluate consumer data to drive measurable business gains.

• Bonus Systems: Experience with Google Analytics, Workfront, and Microsoft Office preferred.

No sponsorship or OPT available

Base Pay Range $94,100 - $115,200 / year

Why Choose Us?

A career with the Rentokil family of companies can be a professional trajectory filled with opportunity. We pride ourselves on being a world-class team that rewards high performance, and we love to promote from within. We offer competitive pay and many of our roles offer performance incentives.

Below you'll find information about some of what we have to offer. All Full-Time Colleagues qualify for the following and Part-Time Colleagues qualify for most benefits after they meet certain criteria.

Click here to read more about our Total Rewards Program which includes:

Professional and Personal Growth

• Multiple avenues to grow your career

• Training and development programs available

• Tuition Reimbursement benefits (for FT Colleagues)

Health and Wellness

• Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1

• Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more

Savings and Retirement

• 401(k) retirement plan with company-matching contributions

Work-Life Balance

• Vacation days & sick days

• Company-paid holidays & floating holidays

• A company mindset that prioritizes health, safety, and flexibility

We are looking for individuals who want to make a difference where our customers live and work. Is that you?

This company is a Drug Free workplace.

Rentokil is committed to complying with all Federal, State, and local laws related to the employment of qualified individuals with disabilities.

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It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

By applying to this job, you agree to receive initial texts from systems used on behalf of Rentokil North America, Inc., possibly including Workday, Loop, and HireVue. These systems utilize text messages to communicate with you throughout the application, interview, and pre-hire processes. You can set your communication preferences or opt out of text messages from each system at any time following the initial message. Message and data rates may apply.