Market Analyst

The Market Analyst monitors, analyzes, and prepares marketing reports regarding lead generation, lead follow-up, and sales forecasting utilizing lead-generation tools such as ZoomInfo, Infor Customer Portal, Web chats, etc.

ESSENTIAL FUNCTIONS:

• Learn and master all relevant in-house CRM and lead-generation software.
• Monitor, analyze, and prepare marketing reports regarding lead generation and lead follow-up utilizing lead-generation tools (e.g. ZoomInfo, Infor Customer Portal, web chats.)
• Input and distribute web chat leads.
• Utilize CRM application to:
• Prepare sales forecasts
• Analyze sales metrics and segment performance (A vs. B)
• Monitor quote-to-order conversion rates
• Ensure win/loss report data from the sales team are captured
• Collaborate on UCC data analytics
• Monitor and report sales teams' usage of eMediate app.
• Work with Media Dept to identify those products in need of further promotion through web, social media, print, etc.

NON-ESSENTIAL FUNCTIONS:

• Prepares special reports, as needed.
• Assists in miscellaneous duties within the department.
• Demonstrate a commitment to an Injury-Free Environment by complying with all aspects of the corporate environmental, health and safety program.

SKILLS/EXPERIENCE (PREFERRED):

• Working knowledge of CRM and lead-generation systems (preferably Infor, ZoomInfo)
• Strong aptitude and preference for working with numbers and statistics
• Goal-oriented, results-focused team member

WORK ENVIORNMENT:

• Fully onsite Monday - Friday 8:00am - 5:00pm
• Pay Range: $70,000-$90,000

REPORTING RELATIONSHIP:

• Executive General Manager - Marketing & Media

EDUCATION:

• 4-year Market Analysis or equivalent degree.

MENTAL ABILITIES:

• Ability to accept and follow instructions.

WORKING CONDITIONS:
LIFTING: Average Weight: 25 lb. Frequency: Daily