Integrated Marketing Segment Lead

Are you ready to lead a dynamic segment at one of the world's most innovative software companies? Adobe is seeking an exceptionally talented Integrated Marketing Segment Lead to design and drive a multi-channel marketing strategy for a specific business segment. Ideallly based in San Jose, CA, this role is perfect for a strategic problem solver with a startup attitude who thrives in a large-scale matrix corporate environment.

• Own the strategic marketing roadmap for the segment, defining the Route-to-Market marketing strategy based on GTM priorities and identifying growth opportunities.
• Serve as the primary Point of Contact for Sales, GTM, and Product Marketing, ensuring that coordinated marketing plans align with B2B Adobe goals
• Partner with cross-functional teams to develop persona-based journeys and buying committee strategies that cater to the segment's outstanding lifecycle needs.
• Translate segment needs into actionable briefs for various Centers of Excellence, including Content, Paid Media, Email, and Events, ensuring flawless execution.
• Drive the feedback loop between Marketing and Sales, collaborating with Sales Operations and GTM to enable regional initiatives and pipeline acceleration.
• Monitor segment-specific performance metrics, including MQA, Pipe Contribution, and Conversion Rates, using deep analytical insights to optimize the funnel.

• 10+ years of experience in Coordinated Marketing, Campaign Strategy, or Segment Management within a B2B technology environment.
• Proven ability to navigate and influence within highly matrixed, global organizations.
• Experience building programs from the ground up, with a focus on diagnosing operational gaps and implementing scalable strategies.
• Strong data approach, comfortable with CRM and analytics platforms for data-backed decision-making.
• Ability to thrive in an agile, startup-style environment, demonstrating high adaptability and a bias for action.
• Bachelor's degree in Marketing, Business, or a related field, with equivalent experience accepted; MBA or equivalent experience preferred.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.