Demand Generation Specialist

Ingersoll Rand is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Job Title:
Demand and Lead Generation Specialist
Location:
Remote - Davidson, NC area

About Us:

Imagine a company with technology leadership of over 160 years, yet it operates with the energy of a startup. Ingersoll Rand has dedicated itself to Making Life Better for its employees, customers, shareholders, and planets. We produce innovative and mission-critical flow creation and life science technologies - from compressors to precision handling of liquids, gasses, and powers - to increase industrial productivity, efficiency, and sustainability. Supported by over 80+ brands, our products are used in various end-markets including life sciences, food and beverage, clean energy, industrial manufacturing, infrastructure, and more. Across the globe, we're driving growth with an entrepreneurial spirit and ownership mindset. Learn more at irco.com and join us to own your future.

Job Overview:

Ingersoll Rand is seeking a Demand Generation Specialist for our Power Tool and Lifting Division. This professional will report to the Demand Generation Manager. This key position has the unique opportunity to make a positive impact for the Power Tools and Lifting division. The Demand Generation Specialist works directly with Product Management, Marketing and Sales leadership to execute on both demand and lead generation activities identified as critical to facilitating growth in key product lines and strategic initiatives.

This role supports the Sales function through targeted nurture campaigns designed to advance known contacts through the Buyers Journey to Sales engagement, and to convert unknown prospects to qualified leads for Sales. This role will utilize the Email marketing automation platform (i.e., Eloqua) and Social Media Channels (Facebook, Instagram and LinkedIn) to fully leverage its capabilities and maximize its potential to develop, track, and measure the effectiveness of digital marketing efforts and will work with corporate demand center to ensure seamless CRM and Eloqua integration.

Responsibilities:

• Collaborates with Product Management and Sales Leadership to translate strategic priorities and campaign concepts into technical execution to advance prospects through the buyers journey, grow our funnel of qualified leads, and facilitate increased quote and order activity.
  
  
• Executes digital marketing strategies (e.g., standalone email blasts, drip campaigns, and integrated nurture campaigns) to increase visibility and drive demand for key product categories and solutions (Eloqua platform).
  
  
• Manages a Content Marketing responsibility to optimize landing pages, blogs and campaigns in the Demand Generation.
  
  
• Works with design team to develop content relevant to our targeted demand and lead generation campaigns, ensuring new content is created for the customer at each stage of the buying journey.
  
  
• Drive engagement with digital assets through SEO, landing pages, social media channels, emails and search engine advertising.
  
  
• Develops customer profiles/buyer personas to facilitate segmentation for marketing efforts based on key demographics including target markets, key accounts, buyer roles, etc.
  
  
• Uses data analytics to assess, measure, and quantify the efficacy of lead generation tactics (Google Analytics). Uses these analytics to report actionable results and as the basis for continuous improvement, the development of prospecting targets, and opportunities for further sales enablement.
  
  

Requirements:

• Bachelors degree in Marketing or a marketing-related field
  
  
• 1-3 years of experience in marketing automation/lead generation role
  
  

Core Competencies:

• Strong written, verbal and presentation skills, with a passion for creative content development and the ability to effectively articulate customer value propositions and brand positioning
  
  
• Proven ability to manage/execute concurrent projects in a fast-paced, collaborative environment
  
  
• Strong analytical skills with a data-driven mindset, attention to detail, and organizational skills
  
  
• Energetic, results-oriented approach with a strong sense of accountability
  
  
• Intellectual curiosity
  
  

Preferences:

• 3 years of experience with digital content/campaign development tools and marketing automation platforms (Eloqua, etc.), as well as lead generation in a B2B environment preferred
  
  
• Experience with video editing tools and techniques (Adobe Premiere, etc.) a plus
  
  
• Proficiency with Microsoft Office tools (e.g., PowerPoint, Excel, Outlook, etc.)
  
  
• 2 years of experience working in Salesforce, or a similar CRM tool preferred
  
  

Travel & Work Arrangements/Requirements:

• This position is fully remote in the Davidson, NC region
  
  
• Occasional travel to the Davidson office for events, trainings, meetings, etc.
  
  

Pay Range:

The pay range for this role is $70,000 - $90,000. The pay range considers a wide range of factors that include a candidate's skills; experience and training; licensure and certifications; and geographic location.

What We Offer:

At Ingersoll Rand, we embrace a culture of personal ownership - taking responsibility for our company, our communities, and our environment, as well as our individual health and well-being. Our comprehensive benefits package is designed to empower you with the tools and support necessary to take charge of your health, ensuring that together, we can continue to make life better. Our range of benefits includes health care options like medical and prescription plans, dental and vision coverage, as well as wellness programs. Additionally, we provide life insurance, a robust 401(k) plan, paid time off, and even an employee stock grant, among other offerings. These benefits are our commitment to you, so you can be your best at work and beyond.

Ingersoll Rand Inc. (NYSE:IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40+ respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise, productivity and efficiency. For more information, visit www.IRCO.com.