Email Marketing Manager

Our client is seeking an energetic and agile Email Marketing Manager. The candidate should be an innovative and results driven marketer, with specific experience within the email channel. This role is responsible for managing various email campaigns and projects and will act as a partner for our internal lines of business.

What you'll do:

* The ideal candidate is a campaign project management expert with a high level of attention to detail. Managing multiple project schedules and ensuring deadlines are met with an output of successful campaigns that meet/exceed the business sales goals.

* Primary responsibilities will focus on executing day-to-day email marketing campaigns to engage and convert trialers. This includes developing "new campaigns" as well as amplifying "recurring existing campaigns" effectively and efficiently.

* Execute campaign development. Manage campaign development process with our ESP professional services partners, managing assets, tracking codes, completing campaign requirement documentation for campaign set-up, using UTM builder to establish UTM tracking, tagging UTMs / URLs and other elements required for campaign execution and reporting, and ensuring successful and timely deployment of campaigns.

* QA and auditing for email and online sales flows, email proofing to ensure email content and offers are presenting correctly and user experience is optimal.

* Serve as liaison between business units, channel leads and cross-functional teams (i.e. Creative Services, Brand, Legal, Digital/Online Experience, Campaign Operations, Programming & Analytics) to support campaign development and execution. A high level of collaboration among many key stakeholders is critical.

* Facilitate the end-to-end creative development process. From writing briefs that are based on data-driven best practices and channel insights to evaluating creative and giving appropriate feedback to support its development.

* Leverage content to drive engagement. Utilize our robust content to drive further engagement across various audiences.

* Monitor performance and share learnings: Monitor the health of email campaigns - pull & analyze performance reports and communicate optimization recommendations/findings to other cross functional stakeholders.

What you'll need:

* 5+ years of engagement and retention email marketing experience focused on campaign development, execution & analytics is a must.

* Experience in email Marketing is a must, experience in other digital channels (social, app, website) a plus.

* 2+ years of project management experience working across various cross functional teams.

* Salesforce Marketing Cloud experience is a plus.

* Prior experience in a subscription model business is a plus.

* Bachelor's degree with focus on marketing or related field, or equivalent, relevant experience.

* Strong ability to execute business initiatives & projects on a timely basis with an eye towards quality and accuracy.

* Extremely process oriented and can run project schedules - keeping on top of deadlines and deliverables.

* A modern marketer with a digital first mindset.

* Self-starter who understands this role requires strong execution and hands on experience.

* Ability to evaluate current processes and look for efficiencies to streamline and go to market faster.

* A keen eye for creative - familiar with copy, messaging strategy & design best practices as well as a know how to champion creative quality.

* Strong acumen in spreadsheets, table management and campaign requirement set-up and documentation.

* Deep understanding of direct response principles and tactics.

* Organized with the ability to manage multiple projects AND people while consistently meeting deadlines.

* Must be able to communicate & collaborate effectively with all levels of management & partners while operating in a complex and rapidly changing environment.

* Ability to operate independently in a matrixed team environment.

* Demonstrate excellent attention to detail and an ability to prioritize tasks in a highly fluid, fast-paced environment.

* Excellent written and verbal communication skills.

* Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access).

* Knowledge of web and email production and deployment, including URL structure, parameters, redirects and logic.

* Experience with Project Management Tools (i.e. Workfront, Monday.com, etc.)

* Knowledge of various reporting tools including Tableau or similar BI platforms (i.e. Adobe reporting, Google Analytics, etc.).

* Must have legal right to work in the U.S.

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