Analyst Principal, Go-To-Market Strategy

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Job Description

As the world works and lives faster, FIS is leading the way. Our fintech solutions touch nearly every market, company and person on the planet. Our teams are inclusive and diverse. Our colleagues work together and celebrate together. If you want to advance the world of fintech, we'd like to ask you: Are you FIS?

About the role:

As an Analyst Principal, Go-To-Market Strategy, you will serve as the strategic connective tissue between product, sales, marketing, and enablement to ensure the right message reaches the right audience through the right channel at the right time. You'll own go-to-market strategy across a dynamic portfolio of financial technology solutions, acting as the evangelist who deeply understands both the product value and the buyer journey from awareness through closed/won. This is a senior individual contributor role with significant visibility to executive leadership, real influence over business outcomes, and a clear path for continued growth. If you thrive at the intersection of strategy, storytelling, and execution, and you're excited about leveraging AI to scale how teams create and deliver content, this role was built for you.

About the team:
You will join a high-impact GTM Strategy team responsible for translating complex financial technology capabilities into compelling market narratives and actionable launch plans. We operate as strategic partners to product management, sales leadership, field marketing, demand generation, and enablement; not as a support function, but as the team that connects the dots across the full marketing and sales funnel. We are building a modern, AI-enabled GTM practice from the ground up, and every team member has a voice in shaping how we work. As a Principal Analyst, you'll play a leading role in defining that future.

What you will be doing:

• Lead go-to-market strategy and execution for assigned solution portfolios. From market positioning and competitive differentiation through sales readiness and demand generation support, with the understanding that portfolio assignments may evolve as the business grows.

• Analyze market trends, competitive dynamics, and customer insights to prioritize the initiatives that will drive the greatest pipeline and revenue impact and clearly communicate that rationale to cross-functional stakeholders and senior leadership.

• Develop and maintain AI-assisted content workflows that enable the team to produce high-quality positioning documents, sales tools, campaign briefs, and enablement assets at scale; championing AI as a force multiplier across every stage of the GTM process.

• Serve as the primary GTM strategist connecting product marketing, field marketing, demand generation, sales enablement, and business development to ensure all groups are aligned on narrative, timing, audience segmentation, and success metrics for every major initiative.

• Provide strategic counsel and recommendations to senior and executive leadership on GTM priorities, resource trade-offs, and portfolio coverage, translating complex information into clear, data-driven perspectives that influence business decisions.

What you will need:

• 8+ years of experience in product marketing, GTM strategy, or a related strategic marketing function, ideally within B2B technology or financial services.

• Demonstrated ability to operate across the full marketing funnel from value proposition development and messaging through enablement, demand generation, and pipeline influence with a clear understanding of how each stage connects to revenue.

• Strong analytical skills with experience translating market data, competitive intelligence, and customer insights into prioritized, actionable GTM plans.

• Proven track record of influencing cross-functional teams and communicating strategic recommendations to senior and executive-level stakeholders without direct authority.

• Hands-on experience using AI tools (such as Claude, CoPilot, Jasper) to accelerate content development, research, or workflow automation in a marketing or strategy context.

Added bonus if you have:

• Experience in fintech, banking technology, or enterprise software go-to-market environments.

• Familiarity with product launch tiering frameworks, OKR-based planning, or portfolio management approaches for multi-product organizations.

• A passion for mentoring others and building scalable, repeatable GTM processes that elevate the entire team.

What we offer you:
At FIS, you can learn, grow and make an impact in your career. Our benefits include:

• Flexible and creative work environment

• Diverse and collaborative atmosphere

• Professional and personal development resources

• Opportunities to volunteer and support charities

Privacy Statement

FIS is committed to protecting the privacy and security of all personal information that we process in order to provide services to our clients. For specific information on how FIS protects personal information online, please see the Online Privacy Notice.

EEOC Statement

FIS is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, genetic information, national origin, disability, veteran status, and other protected characteristics. The EEO is the Law poster is available here supplement document available here

For positions located in the US, the following conditions apply. If you are made a conditional offer of employment, you will be required to undergo a drug test. ADA Disclaimer: In developing this job description care was taken to include all competencies needed to successfully perform in this position. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis.

Sourcing Model

Recruitment at FIS works primarily on a direct sourcing model; a relatively small portion of our hiring is through recruitment agencies. FIS does not accept resumes from recruitment agencies which are not on the preferred supplier list and is not responsible for any related fees for resumes submitted to job postings, our employees, or any other part of our company.

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