Strategic Marketing Specialist

DiaSorin
United States, Texas, Austin
Apr 22, 2026
Diasorin is a global leader in diagnostic solutions, pushing the boundaries of science and technology to create cutting-edge tools that improve healthcare worldwide. With a legacy spanning over 50 years, we've earned our reputation for excellence by developing innovative diagnostic assays and instruments that are trusted by healthcare providers around the world. Our broad offering of diagnostic tests and Licensed Technology solutions, made available thanks to ongoing investments in research, positions us as the player with the widest range of specialty solutions in the sector and identifies us as the "Diagnostics Specialist." Why Join Diasorin? Impactful Work: When you join Diasorin, you become part of a team that's dedicated to improving lives. Your contributions will directly impact patient care, making a meaningful difference in the world. Global Reach & Innovation: Our work transcends borders. Joining Diasorin means collaborating with colleagues from all over the world, expanding your horizons, and contributing to global healthcare solutions at the forefront of the diagnostic industry. Diverse and Inclusive Culture: We believe in the strength of diversity, and our inclusive culture reflects this commitment. We value your unique perspective and offer a supportive, collaborative environment where everyone can thrive. Join Our Team: If you're passionate about innovation, diversity, and making a positive impact on healthcare, Diasorin is the place for you. We're looking for passionate and talented individuals who are ready to embrace new challenges and drive healthcare solutions forward. Are you ready to be part of a dynamic team that's shaping the future of diagnostics? Join Diasorin and become a catalyst for change in the world of healthcare. Apply today and be a part of our exciting journey toward a healthier, more connected world. Together, we can make an impact! Strategic Marketing Specialist Company: Diasorin Molecular Function: Strategic Marketing - Molecular Diagnostics Location: U.S. - Hybrid Position Overview The Strategic Marketing Analyst will support the Strategic Marketing function by transforming complex data into actionable business insights. This role is responsible for analyzing internal sales performance, synthesizing external market intelligence, and enabling data-driven decision-making across product strategy, portfolio planning, and executive communications. The ideal candidate combines strong quantitative capabilities with business acumen and the ability to translate data into clear, compelling narratives for cross-functional stakeholders. Key Responsibilities Data Analysis & Insights Generation Analyze internal sales, forecast, and performance data to identify trends, risks, and growth opportunities Develop and maintain dashboards to track KPIs across product lines, regions, and customer segments Support Long-Term Planning (LTP), TAM/SAM analyses, and market sizing initiatives Conduct ad hoc analyses to support strategic decisions and executive request Market Intelligence & Competitive Analysis Review and synthesize investor reports, earnings releases, and third-party market research (e.g., market reports, analyst briefings) Track competitive dynamics and industry trends across molecular diagnostics and adjacent markets Translate external data into implications for portfolio strategy and positioning Reporting & Executive Communication Prepare concise, data-driven summaries for executive leadership (e.g., pre-reads, strategy decks, business updates) Partner with Strategic Marketing and Product Management to support narrative development for key initiatives Ensure data accuracy and consistency across all reporting outputs Data Infrastructure & Knowledge Management Develop and maintain a centralized SharePoint repository for market data, analyses, and insights Establish standardized templates and processes for data storage, reporting, and version control Improve accessibility and usability of data for cross-functional teams Cross-Functional Collaboration Collaborate with Sales, Finance, Product Management, and Global/Regional Marketing teams Support alignment of data inputs across functions to ensure consistency in planning and reporting Contribute to strategic initiatives that require data modeling and scenario analysis Education, Experience and Qualifications Bachelor's degree required; preferred fields:Mathematics,Statistics,Economics,Data Analytics,Finance or related quantitative discipline 2-5 years of experience in an analytical role (e.g., business analyst, commercial analytics, market research) Experience in healthcare, diagnostics, life sciences, or related industry preferred Exposure to sales or marketing analytics is a strong plus Advanced proficiency in Excel (modeling, pivot tables, data manipulation) Experience with data visualization tools (e.g., Power BI, Tableau) Familiarity with CRM and sales data systems (e.g., Salesforce) preferred Experience working with large datasets and multiple data sources SharePoint experience (site development, content management) preferred Diasorin is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status, and will not be discriminated against on the basis of disability. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and Canada and to complete the required employment eligibility verification document form upon hire. Diasorin is committed to providing reasonable accommodations for qualified individuals with disabilities. If you are a US or Canada candidate and require assistance or accommodation during the application process, please contact the North America Talent Acquisition Team at hrtalent@diasorin.com or 1-800-328-1482 to request an accommodation. The above job description is intended to describe the general content, identify the essential functions, and set forth the requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements. Diasorin reserves the right to modify or amend this job posting as needed to comply with local laws and regulations. Please note that offers of employment at Diasorin may be contingent upon successful completion of a pre-employment background check and drug screen, subject to applicable laws and regulations. This position is not eligible for partnership with a third-party search firm vendor without expressed, written consent from the Diasorin Human Resources Department.