Product Manager II, AdTech (LG's R&D Lab)

About the Role

We are seeking an experienced Product Manager II, Ad-Tech at our R&D Lab in Lincolnshire, IL. This is a 100% onsite position.

The Product Manager, Ad-Tech will lead and evolve LG's advertising technology strategy across LG Commercial Displays, with a primary focus on the Pro:Centric Platform and other enterprise-grade video solutions. This role has a strong emphasis on ad technology expertise, while also influencing adjacent monetization avenues enabled by advertising surfaces and data.

This role is explicitly focused on commercial and B2B environments and does not include retail consumer or direct-to-consumer TV products.

While advertising technology is the core responsibility, the Product Manager, Ad-Tech will also help shape and inform broader monetization opportunities-including upsell capabilities, loyalty and micro-spend mechanics, and transactional offerings-where advertising data, placement, or demand signals can unlock incremental revenue.

In this role you will work closely with internal and external ad agencies, LG HQ, and the Lincolnshire engineering team to translate advertising and monetization opportunities into scalable, compliant platform capabilities.

The scope includes commercial hospitality and non-traditional enterprise environments such as hotels, cruise lines, fitness and wellness facilities, fuel/gas stations, retail locations, transportation hubs, and other locations powered by LG Commercial Displays.

Key Responsibilities:

Business Strategy & Commercial Ownership

• Own the advertising technology and monetization strategy for LG Commercial Displays and the Pro:Centric Platform.

• Act as the business owner for where, when, and how advertising is deployed, balancing revenue, user experience, and client value.

• Influence adjacent monetization models (upsells, transactions, loyalty-based spend) where ad technology, targeting, or inventory enable incremental revenue.

• Build business cases and ROI models for new ad formats, placements, and monetization extensions.

• Partner with sales, partnerships, and finance to align ad-tech decisions with revenue targets and market demand.

Product Strategy & Vision

• Define and own the ad-tech product vision and roadmap for LG Commercial Displays.

• Lead strategy across ad serving, targeting, measurement, and optimization for enterprise video environments.

• Identify opportunities where ad technology can support:

• Advertising (display, video, programmatic)

• Contextual upsell and premium feature enablement

• Loyalty points, credits, and micro-spend mechanics

• Services and experiences such as excursions, bookings, and on-screen transactions

• Ensure monetization capabilities are modular, configurable, and scalable across different client types and industries.

Revenue, Ads & Monetization

• Own and drive revenue outcomes across advertising, upsell, and transactional monetization models.

• Design, test, and optimize monetization surfaces including:

• Static/display banners and on-screen promotions

• Video advertising using VAST and related standards

• Upsell prompts, premium features, and contextual offers

• Loyalty-based and micro-spend mechanics

• Leverage industry-standard advertising and ad-serving technologies (e.g., Google Ad Manager and comparable platforms) for display and video monetization, including yield optimization and inventory strategy.

• Work with internal and external ad agencies, demand partners, and data providers to improve targeting, performance, and advertiser value.

• Continuously assess revenue performance, CPMs, fill rates, conversion, and engagement to refine strategy.

Cross-Functional Collaboration

• Serve as the primary product liaison between internal and external ad agencies, LG HQ, and the Lincolnshire engineering team.

• Build and maintain strategic and technical partnerships across the advertising and monetization value chain, including ad-tech vendors, data providers, SSPs/DSPs, measurement partners, and enterprise solution partners.

• Evaluate potential partners for technical fit, commercial value, and long-term strategic alignment.

• Translate partner capabilities and constraints into clear product requirements and platform decisions.

• Work closely with engineering to prioritize features, manage dependencies, and ensure on-time delivery.

• Collaborate with legal, privacy, and compliance teams to ensure ad products meet regulatory and data governance requirements.

Execution & Delivery

• Own the full product lifecycle: discovery, requirements, development, launch, and iteration.

• Write clear product requirements documents (PRDs), user stories, and success metrics.

• Lead backlog prioritization and sprint planning in partnership with engineering teams.

• Ensure products are built with scalability, reliability, and performance in mind.

Analytics & Performance

• Define KPIs and success metrics for ad-tech initiatives, including revenue, fill rate, CPM, engagement, and platform performance.

• Analyze performance data to inform product improvements and strategic decisions.

• Present insights, progress, and recommendations to senior leadership.

Required Qualifications:

• 8+ years of product management experience, with direct experience in ad-tech, martech, or CTV advertising platforms.

• Proven ability to operate on the business side of product, including revenue modeling, prioritization based on financial impact, and executive-level decision-making.

• Demonstrated experience building and managing strategic and technical partnerships across the ad-tech and monetization ecosystem.

• Ability to evaluate partners across the value chain (ad serving, demand, data, measurement) and integrate them into scalable platform solutions.

• Hands-on experience with industry-standard advertising and ad-serving technologies, including:

• Static/display banner advertising

• Video advertising using VAST

• Strong understanding of digital advertising ecosystems: programmatic, ad serving, targeting, measurement, and attribution.

• Experience working closely with engineering teams on complex, data-driven platforms.

• Excellent communication and stakeholder management skills across business, technical, and executive audiences.

• Strong understanding of digital advertising ecosystems, including programmatic, targeting, measurement, and attribution.

• Experience working closely with engineering teams on complex, data-driven platforms.

• Proven ability to drive products that deliver measurable revenue impact.

• Excellent communication and stakeholder management skills, with experience working across global teams.

Preferred Experience:

• Experience with CTV, Smart TV, hospitality TV, or enterprise TV platforms.

• Familiarity with yield management, programmatic demand partners, and SSP/DSP integrations.

• Experience using data providers such as internal and external ad agencies (or similar) for audience insights and measurement.

• Background working in large, matrixed, global organizations.

• Experience with CTV, Smart TV, or hospitality TV platforms.

• Familiarity with identity, data onboarding, and audience measurement technologies (e.g., internal and external ad agencies or similar).

• Experience working within large, matrixed organizations and with international stakeholders.

• Background in platform products rather than only consumer-facing applications.

What Success Looks Like

• A clear, actionable monetization roadmap spanning ads, upsells, transactions, and loyalty-based spending.

• Demonstrated growth in incremental revenue at both the platform and property level.

• Successful deployment of monetization capabilities across hospitality and non-traditional verticals.

• Strong alignment across internal and external ad agencies, LG HQ, and Lincolnshire engineering.

• Clear organizational understanding of how monetization fits into LG's long-term platform strategy.