ViiV Healthcare (GSK) Director, Omnichannel Marketing

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.

We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn't just somewhere to work - it's a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.

While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.

This role will be based out of ViiV's US Headquarters in Durham, NC (RTP Area) & may be considered for a domestic relocation package.Check out this link to learn more about the thriving, diverse, and cutting edge RTP area!

Research Triangle Park | Where People + Ideas Converge (rtp.org)

As the Director, Omnichannel Marketing, you will be responsible for the development and execution of Healthcare Professional (HCP) Marketing non-personal/digital tactical planning and execution supporting our oral treatment portfolio. This role plays a pivotal part in driving digital activity and customer engagement strategy across HCP customer groups and is underscored in importance given the brand's lifecycle management and strategic evolution in 2026 and 2027. The successful candidate will be a visionary leader with strong expertise in media strategy, digital content development, and analytics, while also serving as a coach and mentor to team members.

This role demands exceptional leadership across multiple dimensions, including clinical insight, mastery of advanced segmentation and personalization strategies, optimization of digital share of voice in a competitive market, expertise in data-driven campaign execution, development of actionable tactics aligned to strategic objectives, creation of robust KPIs and measurement frameworks, and seamless cross-functional collaboration.

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following...

• Media Strategy and Planning: Develop media budgets, allocation strategies, and plans across all media channels; ensuring alignment of media strategies with overall brand objectives, brand lifecycle, prioritized HCP and persona segments and marketing goals.

• Agency and Partner Management: Own and manage relationships with media agencies, ensuring effective collaboration and execution of campaigns.

• Digital Media Execution: Oversee the development, execution, and optimization of all digital media tactics, including paid search, social, display, voice, mobile, and other emerging channels.

• Content Strategy: Define and drive the strategy for digital content journeys and messaging, ensuring alignment with customer needs and brand objectives.

• Analytics and Optimization: Use data-driven insights to refine strategies and improve ROI across media and content initiatives. Define the measurement plan.

• Team Leadership and Training: Foster a collaborative and innovative team environment, encouraging professional growth and development.

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor's Degree with 8 plus years of commercial experience including marketing, sales, market research, insights & analytics and/or market access

• 4 plus years of experience in US pharmaceutical/biotech marketing

• Ability to travel up to 20% domestic travel.

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Experience in HIV or specialty business.

• Previous people leadership experience.

• Proven track record in managing media budgets, agency relationships, and digital campaigns.

• Strong knowledge of digital marketing tactics, including SEO, SEM, paid media, social media, CRM, and website management, particularly in mid to later life-cycle assets

• Strong knowledge of AI, GenAI and digital trends in the US.

• Experience in using analytics tools to measure campaign performance and optimize strategies.

• Excellent leadership, coaching, and communication skills, with the ability to inspire and develop teams.

• Ability to manage multiple projects simultaneously, work under pressure, and meet deadlines.

• Strategic thinker with a strong attention to detail and problem-solving skills.

We encourage you to apply if you are passionate about making a difference in patients' lives and are ready to take on a leadership role in a fast-paced, innovative environment.

#LI-GSK

#LI-ViiV

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.

Why Us?

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 40 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.

We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.

Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities.

Having atruly inclusive culture where we're all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at HR.AmericasSC-CS@gsk.com where you can also request a call.

Please note should your inquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the link where you will find answers to multiple questions we receive

ViiV is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

Important notice to Employment businesses/ Agencies

ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV's compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/