Region Commercialization Manager - Mid-Atlantic

The Region Commercialization Manager - Mid-Atlanticis responsible for translating company-wide brand and channel commercialization strategies and into locally relevant channel-centric commercialization plans that meet the unique needs of the local region. The Manager will work collaboratively with local sales operations leadership, customer teams and RGM counterparts to create effective commercial plans that mirror company strategy at the local level. This position will be locally based in the regions, with up to 60% travel required (some local same-day travel markets).

• Develop and implement a customized region commercialization plan. Translate the total company channel commercial strategies into customized market unit tactics that meet the needs of the local region. Identify key needs of the local region and generate creative and customized commercial solutions to meet those needs while achieving goals and objectives set forth in the channel-centric commercial strategies.
• Ensure localized commercial marketing projects are aligned with corporate partner brand and company standards, policies and procedures. Ensure projects are appropriately resourced and positioned for success within agreed upon SLAs.
• Become the voice of commercial marketing in the local regions. Identify a list of impactful customers and work collaboratively with marketing capabilities, customer teams, channel commercialization and consumer connections to ensure marketing plans are effectively implemented at the local level.
• Execute region commercialization tactics. Work collaboratively with the corporate channel commercialization team, RGM, procurement, graphic design and consumer connections teams to follow processes and procedures to create and procure marketing materials that meet the needs of the local market. Develop communications to create action at the local level to ensure consumption / implementation of the marketing elements.
• Work collaboratively with RGM and MU leadership to implement commercial strategy KPIs that deliver results as per the clear definition of winning definitions.
• Recommend brand and package additions and subtractions from the region commercial plan. Utilize brand and category indices to create a product segmentation strategy that aligns with consumer preference, customer makeup, and channel strategy.

• Marketing Strategy - Ability to understand the importance of long-term brand and channel commercial strategy while at the same time be committed to development and implementation of short-term brand and channel commercial initiatives that have a direct impact on the local market unit goals and objectives.
• Cross-Functional Collaboration - Ability to work collaboratively with the local market unit team including sales operations, key customer leads, RGM and channel commercialization to translate company-wide commercial strategies into applicable market unit tactics.
• Project Management Skills - Ability to develop detailed commercial plans that clearly articulate actions and accountability to all constituents. Ability to balance a wide array of projects and meet key timelines while following established process for brand and legal approvals.
• Data Driven Decision Making - Ability to review a wide array of data analytics and organize the inputs to arrive at a specific conclusion or objective.
• Commercial Marketing - Ability to establish consumer-centric marketing strategies and translate them into customer (retailer)-centric commercial initiatives that meet the needs of the channel.
• Type of Experience - The ideal candidate would have experience in sales operations with a beverage distributor / bottler and experience in collaborating on a team to develop and implement both short-term and long-term strategy.

• High School diploma or GED
• Knowledge acquired through 3 to up to 5 years of relevant work experience

• College degree is preferred. Marketing or business would be a plus, but is not required.

• Office Environment
• This position will sit in the Mid-Atlantic Region (preferably Richmond or DC area)