Senior Marketing Manager, Clinical Laboratory Systems

QuidelOrtho unites the strengths of Quidel Corporation and Ortho Clinical Diagnostics, creating a world-leading in vitro diagnostics company with award-winning expertise in immunoassay and molecular testing, clinical chemistry and transfusion medicine. We are more than 6,000 strong and do business in over 130 countries, providing answers with fast, accurate and consistent testing where and when they are needed most - home to hospital, lab to clinic.

Our culture puts our team members first and prioritizes actions that support happiness, inspiration and engagement. We strive to build meaningful connections with each other as we believe that employee happiness and business success are linked. Join us in our mission to transform the power of diagnostics into a healthier future for all.

At QuidelOrtho, we're advancing the power of diagnostics for a healthier future for all. Join our mission as our next Senior Marketing Manager, Clinical Laboratory Systems. The Senior Marketing Manager, Clinical Laboratory Systems is a leader for the North America (NA) region, who coordinates the direction and execution of marketing initiatives for VITROS systems across the US and Canada. This role is a product champion and leads the development and execution of strategic and tactical action plans that align with organizational objectives to deliver business results at or above expectations. The Senior Manager will cultivate compelling portfolio positioning and messaging relevant to NA customers' needs and wants and drive distinct competitive advantage for selling VITROS solutions to new customers and within the existing NA customer base.

The Senior Manager will collaborate across the organization to execute New Product Introductions (NPI) that encompass pre-launch, launch and post-launch plans. The Senior Manager will actively participate in all business planning efforts (e.g. marketing plan, AOP, demand planning and forecasting, monthly/quarterly operating reviews, as well as ad hoc projects etc.) including market research, analysis, providing insights, presentation creation and delivery. This role will require considerable time interacting with customers, sales teams, and support organizations to capture key insights that will drive planning and actions. The Senior Manager ensures excellent collaboration across marketing, sales, sales enablement, commercial enablement, training, finance, and operations.

This is a remote based position supporting and located in the United States or Canada and reports to the Director, Marketing - Clinical Laboratory.

• Develop and execute a NA clinical laboratory VITROS marketing plan(s) to support the achievement of the NA AOP and product placement targets (total, % competitive).

• Establish and track/trend key performance indicators to measure program effectiveness.

• Develop customer-facing and internal positioning, messaging, and collateral to promote placement of VITROS systems.

• Maintain and expand a deep understanding of the NA IVD diagnostics market and establish productive relationships with key customers and customer groups.

• Lead cross-functional teams to create and execute integrated marketing campaigns that enhance brand awareness and drive customer engagement.

• Define and track Salesforce.com targets to ensure alignment with overall sales goals.

• Ensure effective product positioning and messaging content are established and kept up to date while knowledge/capability levels are reached with the appropriate commercial sales personnel.

• Lead the development and execution of strategic marketing initiatives that are critical to the company's success, ensuring timely and effective implementation.

• In partnership with all key internal and external stakeholders lead / support NA VITROS systems downstream product management execution.

• Drive Launch Excellence for VITROS systems launches from business case through pre-launch planning to execution and attainment of objectives.

• Closely work with sales training team to ensure knowledge/capability levels are reached with the appropriate commercial sales personnel.

• Prepare and present business updates for monthly/quarterly operating reviews.

• Prepare and present compelling content to customers in selling scenarios.

• Drive engagement and market knowledge through field travel, internal relationships, customer visits, trade shows, and sales team meetings.

• Organize, plan and deliver exceptional experiences for annual sales meetings and key trade shows (e.g. ADLM).

• Integrate Voice of Customer (VoC) and market data to ensure both on-market and future products and solutions have a strong value proposition for both the customer and the company.

• Perform other work-related duties as assigned.

Required:

• Education: Bachelor's Degree ideally in Business, Marketing or Healthcare Management.

• Experience: 10+ years of IVD diagnostic, core laboratory experience in a commercial organization with a minimum of 3 years in sales or marketing.

• Proven experience developing marketing plans and launching IVD diagnostic, core laboratory instrument and/or assay platforms.

• Proven experience in working with cross functional teams with the ability to manage teams remotely, to influence and take initiative.

• Strong collaboration, communication, presentation and platform skills, analytic acumen and organizational abilities.

• Strong oral and written communication skills.

• The ability to work in a rapidly changing environment and to deadlines

• Travel: Must be willing to travel up to 20% overnight

• This position is not currently eligible for visa sponsorship.

Preferred:

• MBA is preferred

• 5+ years in sales or marketing.

• Management and sales experience

Internal Partners:

• Sales

• Business Unit

• Corporate Accounts

• Supply Chain

• Sales Enablement & Training

• Finance

• Customer Service

• Technical Support

• Commercial Excellence

External Partners:

• Collaborate and build relationships with external partners aligned to strategic initiative success.

Typical remote office environment. Must have the discipline, organization skills and self-motivation to work autonomously in a home office environment.

Must be physically able to travel up to 20%. No strenuous physical activity, though occasional light lifting of files and related materials (up to 10 lbs.) is required. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus. While performing the duties of this job, regularly required to use hands to finger, handle, or feel and talk or hear. Frequently required to stand, walk, and sit. Occasionally required to reach, climb or balance. On a typical day, 80% of time is spent at the desk, on the phone, or working at the computer; 20% in meetings or interacting with team members.

The salary range for this position takes into account a wide range of factors including education, experience, knowledge, skills, geography, and abilities of the candidate, in addition to internal equity and alignment with market data. At QuidelOrtho, it is not typical for an individual to be hired at or near the top range for their role and compensation decisions are dependent on that facts and circumstances of each case. The salary range for this position is $135,000 to $175,000 and is bonus eligible. QuidelOrtho offers a comprehensive benefits package including medical, dental, vision, life, and disability insurance, along with a 401(k) plan, employee assistance program, Employee Stock Purchase Plan, paid time off (including sick time) and paid Holidays. All benefits are non-contractual, and QuidelOrtho may amend, terminate, or enhance the benefits provided, as it deems appropriate.

QuidelOrtho believes in Equal Opportunity for all and is committed to ensuring all individuals, including individuals with disabilities, have an opportunity to apply for those positions that they are interested in and qualify for without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic. QuidelOrtho is also committed to providing reasonable accommodations to qualified individuals so that an individual can perform the duties. If you are interested in applying for an employment opportunity and require special assistance or an accommodation to apply due to a disability, please contact us at recruiting@quidelortho.com.

#LI-AC1 #LI-Remote

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Chez QuidelOrtho, nous faisons progresser le pouvoir du diagnostic pour un avenir plus sain pour tous. Joignez-vous a notre mission en tant que prochain gestionnaire principal du marketing, systemes de laboratoire clinique. Le directeur principal du marketing, Clinical Laboratory Systems, est un leader pour la region Amerique du Nord (NA), qui coordonne l'orientation et l'execution des initiatives marketing pour les systemes VITROS aux Etats-Unis et au Canada. Ce role est un champion de produit et dirige l'elaboration et l'execution de plans d'action strategiques et tactiques alignes sur les objectifs organisationnels afin d'obtenir des resultats d'affaires a la hauteur ou au-dela des attentes. Le gestionnaire principal cultivera un positionnement et un message de portefeuille convaincants adaptes aux besoins et desirs des clients nord-americains, et generera un avantage concurrentiel distinct pour vendre les solutions VITROS a de nouveaux clients et au sein de la clientele existante de l'Amerique du Nord.

Le gestionnaire principal collaborera a travers l'organisation pour executer les Nouvelles Introductions de Produits (NPI) qui englobent les plans de pre-lancement, de lancement et de post-lancement. Le gestionnaire principal participera activement a tous les efforts de planification d'affaires (par exemple, plan marketing, AOP, planification et prevision de la demande, revues mensuelles ou trimestrielles des operations, ainsi que des projets ad hoc, etc.), y compris la recherche de marche, l'analyse, la fourniture d'informations, la creation et la livraison de presentations. Ce role necessitera beaucoup de temps d'interaction avec les clients, les equipes de vente et les organisations de soutien afin de recueillir des informations cles qui guideront la planification et les actions. Le gestionnaire principal assure une excellente collaboration entre le marketing, les ventes, l'habilitation des ventes, l'habilitation commerciale, la formation, la finance et les operations. Il s'agit d'un poste base a distance, soutenant et situe aux Etats-Unis ou au Canada, qui releve du directeur du marketing - laboratoire clinique.

• Elaborer et mettre en uvre un ou plusieurs plans de marketing VITROS en laboratoire clinique pour soutenir l'atteinte des objectifs AOP et de placement de produits (total,% competitif).

• Etablissez et suivez/tendez les indicateurs cles de performance pour mesurer l'efficacite du programme.

• Developper un positionnement en contact client et interne, des messages et des supports pour promouvoir l'installation des systemes VITROS.

• Maintenir et elargir une comprehension approfondie du marche des diagnostics NA IVD et etablir des relations productives avec les clients et groupes de clients cles.

• Dirigez des equipes interfonctionnelles pour creer et executer des campagnes marketing integrees qui augmentent la notoriete de la marque et stimulent l'engagement des clients.

• Definir et suivre Salesforce.com cibles afin d'assurer l'alignement avec les objectifs globaux de vente.

• Assurez-vous que le positionnement efficace des produits et le contenu de messagerie sont etablis et maintenus a jour, tout en atteignant les niveaux de connaissances et de capacites avec le personnel commercial approprie.

• Dirigez le developpement et l'execution des initiatives strategiques de marketing essentielles au succes de l'entreprise, assurant une mise en uvre rapide et efficace.

• En partenariat avec toutes les parties prenantes internes et externes cles, diriger et soutenir l'execution en aval de la gestion de produit des systemes NA VITROS.

• Promouvoir l'excellence au lancement pour les systemes VITROS, du cas d'affaires a la planification prealable au lancement, a l'execution et a l'atteinte des objectifs.

• Travailler en etroite collaboration avec l'equipe de formation des ventes afin d'assurer que les niveaux de connaissances et de competences sont atteints avec le personnel commercial approprie.

• Preparez et presentez des mises a jour commerciales pour les revues operationnelles mensuelles ou trimestrielles.

• Preparez et presentez du contenu attrayant aux clients dans des situations de vente.

• Favoriser l'engagement et la connaissance du marche grace aux deplacements sur le terrain, aux relations internes, aux visites de clients, aux salons professionnels et aux reunions de l'equipe des ventes.

• Organiser, planifier et offrir des experiences exceptionnelles lors des reunions annuelles de vente et des salons professionnels cles (par exemple, ADLM).

• Integrez la Voix du Client (VoC) et les donnees de marche afin d'assurer que les produits et solutions sur le marche et futurs aient une proposition de valeur forte tant pour le client que pour l'entreprise.

• Effectuez d'autres taches liees au travail selon leur assignation.

Obligatoire :

• Formation : Baccalaureat idealement en affaires, marketing ou gestion des soins de sante.

• Experience : 10+ ans de diagnostic en DIV, experience principale en laboratoire dans une organisation commerciale avec un minimum de 3 ans en vente ou marketing.

• Experience prouvee dans l'elaboration de plans marketing et le lancement de plateformes de diagnostic IVD, d'instruments de laboratoire de base et/ou de tests.

• Experience eprouvee avec des equipes interfonctionnelles avec la capacite de gerer des equipes a distance, d'influencer et de prendre des initiatives.

• Solides competences en collaboration, communication, presentation et plateforme, acuite analytique et capacites organisationnelles.

• Solides competences en communication orale et ecrite.

• La capacite de travailler dans un environnement en rapide evolution et respecter les echeances

• Voyage : Il faut etre pret a voyager jusqu'a 20% par nuit

• Ce poste n'est actuellement pas admissible au parrainage de visa.

Preferentiel :

• Le MBA est prefere

• 5+ ans en vente ou marketing.

• Experience en gestion et ventes

Partenaires internes :

• Ventes

• Unite d'affaires

• Comptes d'entreprise

• Chaine d'approvisionnement

• Habilitation et formation des ventes

• Finances

• Service a la clientele

• Soutien technique

• Excellence commerciale

Partenaires externes :

• Collaborer et etablir des relations avec des partenaires externes alignees sur le succes strategique des initiatives.

Environnement typique de bureau a distance. Il faut avoir la discipline, les competences organisationnelles et la motivation personnelle necessaires pour travailler de facon autonome dans un environnement de bureau a domicile.

Il faut etre physiquement capable de voyager jusqu'a 20%. Aucune activite physique exigeante, bien qu'il soit necessaire de soulever parfois des dossiers et du materiel associe (jusqu'a 10 lb). Les habiletes de vision specifiques requises pour ce poste incluent la vision rapprochee, la vision de loin, la vision peripherique, la perception de la profondeur et la capacite d'ajustement de la mise au point. Lors de l'execution de ces taches, il est regulierement necessaire d'utiliser les mains pour doigter, manipuler, toucher, parler ou entendre. Il est souvent necessaire de se tenir debout, marcher et s'asseoir. Il faut parfois l'atteindre, grimper ou garder l'equilibre. Lors d'une journee typique, 80% du temps est passe au bureau, au telephone ou a l'ordinateur; 20% en reunions ou en interaction avec les membres de l'equipe.