Digital Marketing Manager-Amazon

MRA-The Management Association
Starting at $110,000
parental leave, paid holidays, 401(k)
United States, Illinois, McHenry
Jan 16, 2026
MEDELA, LCC Digital Marketing Manager-Amazon Category: Mom & Baby Markets: U.S. & Canada Location: McHenry, Illinois Hybrid (U.S.-based) Salary: Starting at $110K About Medela Medela is a global leader in the mom and baby category, delivering science-based products that support mothers, babies, and healthcare professionals. As a brand owner and seller on Amazon, Medela operates its own Amazon storefront and advertising programs to drive growth across North America. www.medela.com This is an in-house role at Medela, responsible for managing and optimizing Medela's Amazon advertising investments and performance. Position Overview Medela is seeking an experienced Amazon Digital Marketing Manager to own and lead Amazon advertising for Medela's brand, managing all Amazon advertising activity across the U.S. and Canadian marketplaces. This position serves as Medela's internal Amazon advertising expert, responsible for strategy, budget ownership, performance optimization, and cross-functional alignment. You will work closely with internal teams and an external agency partner, while collaborating with Amazon account teams as a brand advertiser. The ideal candidate brings deep, hands-on experience across the full Amazon advertising and analytics ecosystem and thrives in a high-accountability, in-house brand environment. What we offer our Digital Marketing Manager-Amazon Comprehensive benefits plan 401K with match Money Purchase Plan 16-week Paid Parental Leave Generous PTO package, including 14 paid holidays A great place to work! Key Responsibilities In-House Ownership of Amazon Advertising (Core Focus) Own and manage Medela's Amazon advertising strategy across all Amazon digital tools, including: Sponsored Products Sponsored Brands Sponsored Display Amazon DSP Act as Medela's internal authority on Amazon Ads, setting strategy and performance direction while partnering with an external agency for execution Own and manage Medela's Amazon advertising budget across the U.S. and Canada, including forecasting, allocation, bidding strategy, and keyword optimization Performance Analytics & Optimization Analyze and optimize Medela's campaign performance using Amazon metrics such as impressions, CTR, conversion rate, CPC, ROAS, and share of voice Leverage Amazon tools and data sources including: Amazon Advertising Console Amazon DSP Amazon Marketing Cloud (AMC) Brand Analytics Third-party platforms (e.g., Pacvue) Translate performance data into actionable insights to drive continuous improvement and ROI Reporting & Strategic Communication Deliver clear, data-driven performance updates and optimization recommendations to Medela's internal stakeholders Build and maintain Quarterly Business Reviews (QBRs) focused on Medela's business objectives and growth opportunities Communicate forward-looking strategies and investment rationale to leadership Cross-Functional & Marketplace Collaboration Partner internally with Medela's Sales, E-Commerce, and Marketing teams to align Amazon advertising with: Product launches Promotional calendars Media activations Broader commercial goals Collaborate externally with Amazon account teams as Medela's brand representative to incorporate category insights, competitive analysis, and beta opportunities Stay current on Amazon advertising trends, policies, and tools relevant to brand advertisers in the mom-baby category PDP & Brand Experience Optimization Partner with Medela's E-Commerce and Global Marketing teams to optimize Amazon PDPs, including: A+ Content Brand Store SEO, imagery, and copy Ensure a cohesive, compliant, and high-performing brand experience aligned with Medela's standards Required Qualifications Bachelor's degree in Marketing, Business, or a related field Minimum of 5 years of hands-on Amazon advertising experience working for a brand, seller, or agency Expert-level proficiency across the Amazon Ads ecosystem, including DSP and advanced analytics tools Proven success managing and optimizing large Amazon advertising budgets for a brand Strong analytical skills with the ability to translate data into actionable insights Experience managing campaigns across U.S. and Canadian marketplaces Strong communication, collaboration, and stakeholder management skills Excellent organizational and project management abilities Proficiency in Microsoft Office Suite Preferred Experience Experience in mom & baby, consumer products, healthcare, or regulated categories Experience working in-house for a brand or with brand-owned Amazon accounts Hands-on experience with Pacvue or similar Amazon optimization platforms Experience operating in global or matrixed organizations Additional Information Hybrid office environment with occasional on-site events Travel up to 20%, including occasional international travel Ability to lift up to 25 pounds occasionally Work environment includes office settings, travel, and occasional healthcare-related environments As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, citizenship, sex, protected veteran status, age, physical or mental disability, medical condition, HIV/AIDs status, marital status, domestic partner status, sexual orientation, gender identity (transgender status), weight, height or any other characteristic protected by federal, state, or local law or ordinance. https://mandatoryview.com/?LicenceId=e7c44cfe-6946-4b77-9939-493d186ba760&ProductType=OnlineApplicant&SubType=PG