Digital Marketing Specialist

Ingersoll Rand
life insurance, paid time off, 401(k)
United States, North Carolina, Davidson
800 Beaty Street (Show on map)
Nov 22, 2025
Digital Marketing Specialist BH Job ID: 3341 SF Job Req ID: 15766 Ingersoll Rand is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. Job Title: Senior Digital Marketing Specialist Location: Davidson, North Carolina About Us Imagine a company with technology leadership of over 160 years, yet it operates with the energy of a startup. Ingersoll Rand has dedicated itself to Making Life Better for its employees, customers, shareholders, and planets. We produce innovative and mission-critical flow creation and life science technologies - from compressors to precision handling of liquids, gasses, and powers - to increase industrial productivity, efficiency, and sustainability. Supported by over 80+ brands, our products are used in various end-markets including life sciences, food and beverage, clean energy, industrial manufacturing, infrastructure, and more. Across the globe, we're driving growth with an entrepreneurial spirit and ownership mindset. Learn more at irco.com and join us to own your future. Job Overview Are you ready to make an impact on a global scale? Our global Demand Generation Team is seeking a Sr. Digital Advertising Specialist with a passion for innovative projects and a drive to thrive in a dynamic, results-driven environment. If you're a strategic thinker who loves to experiment, analyze, and optimize campaigns for maximum impact, this is your chance to shine. The role involves hands-on planning, executing, and managing online advertising campaigns across multiple platforms. You will be a key player in supporting the development of the team's online advertising strategy and in partnering directly with business stakeholders in North America to translate global strategies into high-impact regional campaigns that accelerate growth and demand generation. Responsibilities Plan, execute, and continuously optimize paid advertising campaigns across platforms such as Google Ads (Search, Display, Shopping), Bing, LinkedIn, Meta (Facebook/Instagram), and Amazon Ads. Analyze campaign data, extract insights, and translate findings into actionable optimizations to maximize ROI. Own campaign budgeting, forecasting, and performance monitoring to ensure efficient use of spend. Partner with regional and global marketing teams to align media strategy with overall brand and lead-generation goals. Collaborate with analytics teams to measure and report performance, attribution, and conversion effectiveness. Identify and activate synergy opportunities across business units, channels, and campaigns. Champion innovation through testing new ad formats, automation strategies, and creative optimizations. Communicate effectively with internal stakeholders, agencies, and external partners to ensure flawless campaign execution. Requirements 4+ years of experience managing paid advertising campaigns, ideally in a marketing agency or global B2B environment. Bachelor's degree in marketing, computer science, or a related field with experience in web or digital marketing or related web development. Competencies Strategic thinker with a strong analytical mindset. Results-driven approach with attention to detail and continuous improvement. Collaborative communicator with a passion for testing, learning, and optimizing. Comfortable working in fast-paced, matrixed environments with multiple stakeholders. Strong written and verbal communication skills in English, with the ability to work effectively in a global, cross-cultural team. Proven expertise in Google Ads and LinkedIn Ads, with working knowledge of additional platforms (Meta, Bing, Amazon). Intermediate proficiency in Google Analytics 4 (GA4) and Microsoft Excel for performance tracking and reporting. Demonstrated ability to manage multiple campaigns, meet deadlines, and drive measurable results. Travel & Work Arrangements/Requirements Occasional travel may be required (a few times per year). What We Offer At Ingersoll Rand, we embrace a culture of personal ownership - taking responsibility for our company, our communities, and our environment, as well as our individual health and well-being. Our comprehensive benefits package is designed to empower you with the tools and support necessary to take charge of your health, ensuring that together, we can continue to make life better. Our range of benefits includes health care options like medical and prescription plans, dental and vision coverage, as well as wellness programs. Additionally, we provide life insurance, a robust 401(k) plan, paid time off, and even an employee stock grant, among other offerings. These benefits are our commitment to you, so you can be your best at work and beyond. APPLY NOW