Sr. Growth Product Manager - Mobile

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• Design, implement, and analyze A/B tests across mobile funnels, from hypothesis development to implementation.
• Prioritize experiments based on expected impact, technical complexity, and strategic alignment.
• Collaborate with Data Science to analyze test results and provide data-driven recommendations to optimize product features, user interfaces, and campaigns.
• Apply both quantitative and qualitative insights to continuously iterate and improve user conversion rates and overall growth.

• Define and complete strategies to drive user acquisition, monetization, and retention.
• Translate insights into a mobile-optimization roadmap, prioritizing tests that enhance customer journey touchpoints.
• Lead offer and price testing, defining strategies and revenue-driving price points to increase growth.

• Partner with Product, Engineering, Design, Data Science, and Finance teams to translate findings into product enhancements and ensure seamless execution of growth initiatives.
• Foster strong relationships across teams, ensuring alignment on growth priorities and execution of mobile optimization experiments.

• Monitor and report on key performance indicators, such as conversion rates, churn, and revenue to assess the impact of growth initiatives.
• Maintain rigorous documentation of test plans, results, and action items, ensuring clarity and transparency in our experimentation platform.
• Provide regular updates and insights to leadership on growth performance, opportunities, and experiment outcomes.

• Serve as a subject matter expert for mobile growth initiatives, providing thought leadership and detailed execution strategies to guide the team's efforts.

• Entrepreneurial Drive & Strategic Execution: Have a startup mentality and excel at breaking down complex challenges into actionable solutions. As a systems thinker and a builder at heart, you thrive in dynamic environments, turning vision into reality through innovative, scalable strategies and execution. Your ability to drive initiatives from ideation to successful implementation sets you apart as a true go-getter.
• Customer-Centric Leadership & Data-Driven Decision Making: Deep empathy for B2C users and an insatiable curiosity guide your product approach. Leverage both qualitative and quantitative insights to inform decisions, ensuring that your strategies and experiments align with customer needs and business goals. Driven by a metrics-first mentality, using A/B testing, feature adoption, and cohort analysis to optimize outcomes.
• Cross-Functional Collaboration & Influencing: Have a proven ability to form and lead partnerships across functions and organizations. Your excellent communication and interpersonal skills allow you to influence and align teams around shared goals, driving collective success across engineering, design, product, marketing, and data science. You're skilled at building strong relationships to ensure cohesive, high-impact collaboration.
• Mobile Growth & Monetization Expertise: Bring deep experience in mobile app growth and monetization, with a strong focus on in-app purchases and subscriptions. You understand the nuances of mobile business models and are adept at developing and implementing strategies to increase user acquisition, retention, and revenue growth.
• Organizational Excellence & Prioritization: Strong organizational skills allow you to manage multiple high-priority projects simultaneously, ensuring resources are allocated efficiently and timelines are met. You excel at prioritizing efforts to achieve both short-term achievements and long-term strategic goals. With a keen eye for detail and a focus on impact, you ensure that all initiatives align with the broader business vision.
• Bachelor's degree or equivalent experience, an MBA or equivalent is highly preferred.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

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California:

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Colorado:

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Massachusetts:

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