Associate Director Brand Management Walmart Family Mobile

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

As the Associate Director of Brand Management for Walmart Family Mobile, you will lead the brand to define winning growth strategies for Walmart Family Mobile to ensure the brand continues being a leader within Walmart. You will be diving deep into business performance, consumer insights, and the competitive landscape to design and launch new value propositions, products, and promotions. You and your team will be at the forefront of the brand - driving excitement, passion, change, and growth.

At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most.

By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities. We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible.

Building on our commitment to connect people with quality experiences that offer the best value in wireless, let's delve deeper into how we strategically position our diverse portfolio to cater to a broad spectrum of needs and preferences. Our portfolio, comprising 11 distinct brands, is meticulously organized into five families, each designed to address specific market segments and distribution channels to maximize reach and impact.

• Total Wireless & Verizon Prepaid: At the forefront, we have Total Wireless and Verizon Prepaid, our flagship brands available at Verizon exclusive and/or national/retail stores. Verizon Prepaid continues to maintain a robust and loyal consumer base, while Total Wireless is on a rapid ascent, capturing the hearts of more customers with best superior value prop and Promos.

• Straight Talk, TracFone, and Walmart Family Mobile: Straight Talk, Tracfone, and Walmart Family Mobile stand as giants in our brand portfolio, boasting significant presence in Walmart. Their extensive reach and solidified position in the market underscore our commitment to accessible, high-quality wireless solutions across diverse retail environments.

• Visible: Visible, as a standalone brand family, caters to the digitally-savvy, single-line customers who prefer streamlined, online-first interactions. This brand is a testament to our adaptability, embracing the digital evolution of customer engagement.

• Simple Mobile: Carving out a niche of its own, Simple Mobile shines as the premier choice among authorized resellers. Its consistent recognition as the most carried brand in Wave7 Research's prepaid dealer survey for 36 consecutive quarters speaks volumes about its popularity and reliability.

• SafeLink: SafeLink remains dedicated to serving customers through government subsidies. With a strategic pivot towards Lifeline in the absence of ACP, SafeLink continues to fulfill its mission of providing essential communication services to those in need.

Join the team that connects people with quality experiences that give them the best value in wireless.

In this role, you'll have a defined work location that includes work from home and assigned office days (in-office days are Tuesday, Wednesday, and Thursday).

• Owns the Walmart Family Mobile Brand Roadmap, including New Value Propositions, Products and Promotions and helps drive strategic alignment across all functions (VVO Leadership, Finance, Distribution, Marketing, Legal, GTS, Operations) to what is needed to execute through the organization.

• Creates the strategy with the Design team for Walmart Family Mobile, using conceptual thinking to understand and unearth relevant pain points and insights that will drive growth for the business

• Leads the VVO multifunctional teams (Finance, Distribution, Marketing, Legal, GTS, Operations) to the alignment and adherence of defined strategies

• Develops strategic projects that build towards the defined Brand Road map from the creation of Strategic Decks, pre-alignment with the Brand Implementation team, works with Brand Insight and Financial team to develop Assumptions and Business Rules for business Cases for new value propositions, products and promotions.

• Develops and proposes new value propositions, pricing and promotion strategies for the Walmart Family Mobile brand to Brand Leadership Team.

• Develops and drives programs and tactics that bring the Brand strategy to life for consumers across all channels

• Defines business assumptions and business rules for all proposed value propositions, pricing and promotions that are aligned to the brand's overall Strategy

• Works closely with CMI and Brand Marketing teams on the development of key messages and campaigns that drive growth for the brand, including new value propositions, promotions and products.

• Works closely with the Brand Implementation team through the execution of programs and products.

You'll need to have:

• Bachelor's degree or four or more years of work experience.

• Eight or more years of relevant experience required, demonstrated through work experience and/or military experience.

• Project management experience

• Proficiency in MS Office.

• Experience managing and influencing client relationships at the senior executive level. Ability to present and interact with all levels of management.

Even Better If You Have one or more of the following...

• MBA or Master's degree.

• Understanding of Vz internal systems

• Experience in telecommunications and/or CPG.

• Strong project management skills, efficient multi-tasking is vital to success.

• Experience managing and influencing client relationships at the senior executive level. Ability to present and interact with all levels of management.

• Impeccable managerial skills and Excellent communication skills and executive presence

• Presented findings and insights targeted to what that audience cares about (up to the executive level).The ability to influence without direct authority.

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year and up to 6 personal days per year, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.