VP, Marketing and Creative Operations Manager

Join Triumph!

At Triumph, our vision is a world where freight transactions are accurate and seamless on the most modern and secure freight transaction network. That's why we're looking for passionate, innovative, solutions-oriented people to join our team. We thrive on providing exceptional customer service and we look for team members with an entrepreneurial spirit and a passion to build successful partnerships with our clients. Because at the end of the day our goal is to help our partners businesses run better.

Position Summary: TheSVP, Director of Marketing Operationsis responsible for partnering with the internal organization's strategic brand marketing managers and communication team on the technical and operational aspects of projects and campaigns related to digital (websites, social media) and the creation and maintenance of creative assets. This role will own the management of the marketing technology stack and tool sets utilized in the daily operations and organization of the websites, social media and select creative project management platforms. In particular, this position will manage the organization's branded websites, select co-partner branded sites and investor relations site. The position will also oversee and maintain the organization's social media monitoring and archiving platform and creative content management system. They will oversee design work of the creative content producers who are responsible for creating materials for the web, social, digital and print work across the organization. Other responsibilities include the creation and maintenance of key department processes and procedures designed at advancing the department from a digital and efficiency standpoint; web site and social media measurement and reporting; and maintaining a level of security across the marketing tech stack that meets or exceeds the organization's standards.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Oversees Triumph's web and social media marketing technology and operations with guidance from the CMO, IT/UX leadership and digital third parties.

• Leads and partners on future web and social strategies and executes across all managed channels with support from Marketing and Communication team. This includes developing a future-focused technical and operations road map, drive calendar and limited development and posting of content on the web and social sites.

• Works in partnership with the Strategic Marketing/Brand Managers and Director, Corporate Communication to understand annual strategic and project plans and helps executes integrated marketing and communication programs to support growth of the products and services, including lead generation, awareness and consideration.

• Keeps current with emerging web, social and creative technologies through relevant blogs.

• Performs a lead role managing all aspects of external client and internal department interaction with the marketing websites including content, layout, search engine optimization, compliance, reputation management and digital promotions coordinated with brand managers and third party agencies (pay per click advertising, pre-roll video, etc.) to keep the organization competitive with future trends and devices.

• Oversees marketing technology partnerships, including web relationships (Infinite, Monsido), social media monitoring platform partner (Social Studio), local reputation management partner (Chatmeter) and creative services platforms (Asana).

• Oversees and maintains local search engine optimization, local landing pages and reputation management, ensuring the organization's content is up to date, compliant and implements long and short-term strategic marketing plans for all brands, ensuring uniformity in company brand, voice and messaging.

• Leads and manages collaborative web and social media projects across departments involving other development and support staff. May oversee freelance writers, copy editors and community organizers.

• Maintains organization list of URLs, listservs.

• Establishes and maintains web and social media guidelines that can be used throughout the organization to ensure a consistent digital experience and follow applicable ADA and regulatory guidelines.

• Develops creative services process and procedures for internal project management, including implementing, managing and training team on project management software.

• As a subject matter expert, provides on-going technical problem solving and resolution through direct site software fixes and/or elevating to internal or external development team. Supports daily and monthly operations in the resolution and prevention of problems, design validation and control processes are followed.

• Measures website and social media marketing programs on a monthly basis, providing executive-level reporting on campaign analytics and results.

• Assures web and social media information is archived (roll back) for future needs and reference, including tracking and reporting of site metrics for compliance, risk and security purposes.

• Partners with the Risk Management/Compliance team to ensure the company's compliance and vendor management requirements and standards are achieved.

• Bachelor's Degree in Marketing, Information Technology, or related field required along with 8-10 years' experience designing websites and/or managing content and production for high traffic websites, or 11-15 years of equivalent work related experience.

• Excellent understanding of digital marketing, digital media and social media landscape, including measurement and reporting tools.

• Business-to-business and business-to-consumer experience a plus.

• Prefer 3-5+ years' experience in a banking/financial services/transportation environment preferred or equivalent experience.

• Project management experience, including management of vendor relationships and implementation of project management systems.

• Advertising or digital ad agency experience a plus.

• Ability to create business case documents, wireframes, website specifications, strategic documents and style guides as needed.

• Intermediate knowledge of Adobe Create Suite, including Photoshop, Illustrator and InDesign.

• Advance knowledge of persona, usability, engagement, customer journeys and other digital marketing concepts.

• Advanced knowledge of HTML and experience with popular content management systems (WordPress).

• Strong aptitude for understanding web technologies including HTML5, javascript, responsive design and framworks.

• Advance knowledge of web security and risks.

• Strong understanding of web analytics including WebTrends, Google Analytics, and 3rd party tracking pixels.

• SEO/SEM skills and ability to use web based tools to monitor search engine performance.

• Understanding of web-based mapping software and storage location data.

• Ability to understand multi-tier web application architectures.

• Ability to manage multiple projects in a fast-paced, deadline driven environment.

• Exceptional communication and organization skills.

• Strong attention to detail.

• Strong analytical thinking skills.

• Proven ability to build consensus and work effectively within a cross-departmental team.

• Strong presentation skills.

• Build partnerships to proactively collaborate on goals, objectives, programs and initiatives that promote brand image, community, products & services and employer recognition. This may include any of the above that cut across the organization to keep team members informed.

• Team player with a strong work ethic. Demonstrates considerable tact, diplomacy, discretion and judgment with ability to build/maintain effective interpersonal relationships.

• High level of maturity and stability with an "optimistic" approach.

• A self-starter able to be both entrepreneurial and strategic in approach with hands-on experience.

WORK ENVIRONMENT

The work environment characteristics described here may be encountered while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Moderate noise (i.e. business office with computers, phone, and printers, light traffic).

• Ability to work in a confined area.

• Ability to sit at a computer terminal for an extended period of time. Occasional stooping or kneeling may be necessary.

• While performing the duties of this job, the employee is regularly required to stand, sit, talk, hear and use hands and fingers to operate a computer keyboard and telephone.

• Specific vision abilities are required by this job due to computer work.

• Light to moderate lifting is required.

• Regular, predictable attendance is required.

We offer Medical, Dental, Vision, Paid Time Off, 401k and much more.

Go on. Do it. Apply Today!