Digital Marketing & Social Media Coordinator

Digital Marketing and Social Media Coordinator

Founded by Detroit philanthropists George and Ellen Booth in 1904, Cranbrook Educational Community is one of the world's leading centers of education, science, and art. Comprised of a graduate Academy of Art, contemporary Art Museum, Center for Collections and Research, House and Gardens, Institute of Science, and more than 1,600 students attending our Pre-K through 12 independent college preparatory Schools, Cranbrook welcomes thousands of visitors and students to its campus each year. Critics have called Cranbrook "the most enchanted and enchanting setting in America" and in 1989 it was designated a National Historic Landmark. The campus is located in Bloomfield Hills, Michigan, about 20 miles north of downtown Detroit. For more, please visit our website: www.cranbrook.edu.

Cranbrook Academy of Art and Cranbrook Art Museum are currently accepting applications for a Digital Marketing & Social Media Coordinator. This position will support the creation, publication, monitoring, and management of the social media account for Cranbrook Art Museum, and assist with social media management for Cranbrook Academy of Art. This position will serve as a "chief storyteller," sharing insights and information about Cranbrook Art Museum with the goal of creating awareness, interest and traffic for exhibitions and programming.

In the Digital Marketing role, this individual will be part of a communications team that assists with digital promotion of the MFA programs at Cranbrook Academy of Art and exhibitions and programming at Cranbrook Art Museum through a variety of communication channels, including digital advertising, targeted email campaigns, and website content creation.

Responsibilities include, but are not limited to:

• Working with the Director of Communications and Communications staff, develop a comprehensive social media strategy for Cranbrook Art Museum that includes engaging social media campaigns highlighting exhibitions and collections to expand public awareness of the museum and drive visitor traffic.
• Through the Art Museum's social media channels, promote the museum's educational programs and camps, with the goal of increasing participation and enrollment. Promote the public programs of the museum to garner awareness and attendance.
• Work closely with curators and educators to develop content for the Art Museum. Advise on, conduct research, and help develop audio and video content for the Art Museum.
• Create and schedule content across all Cranbrook Art Museum social platforms.
• Analyze social media metrics and generate reports to establish benchmarks and inform strategy across all social media channels.
• Monitor and respond to social media channel comments across all Cranbrook Art Museum channels.
• Produce the Cranbrook Art Museum electronic monthly newsletter, What's Next.
• In conjunction with the Marketing and Communications team, maintain the calendar listings for Cranbrook Art Museum, ensuring that all events are posted on social media channels, websites, and listed in community calendars.
• As part of the Communications team, assist with the social media management of the Cranbrook Academy of Art social media channels, particularly during the recruitment season (late summer through early winter). This may include producing short video content for the Academy of Art at a few key moments during the recruitment season.
• Work with the Director of Communications and Communications staff to identify and develop other digital communications strategies, such as targeted email campaigns and paid digital placements for both Cranbrook Art Museum and Cranbrook Academy of Art.
• Keep abreast of the latest developments and best practices in social media and other digital engagement.
• In conjunction with the Director of Communications and Communications Staff, assist with content updates to the websites of Cranbrook Art Museum and Cranbrook Academy of Art, and ensure information is kept current; suggest improvements as appropriate.
• Attend regular staff meetings of the Art Museum and as needed for the Art Academy; meet with constituents as needed to gather information and present designs.
• The position is expected to handle multiple projects, meet deadlines and operate with a high degree of professionalism and independence while informing the Director of Communications of status on all projects at regularly established intervals.

Supervisory Responsibilities: Coordinates the services of other designers, photographers and other vendors in the production of social media content. Works closely with a variety of Academy and Museum staff to edit and proofread social media content before posting.

Requirements:

• A bachelor's degree is required, with 1-3 years of experience in social media, preferably in the arts and culture field.
• Experience in developing social media campaigns and strategy, preferably in the not-for-profit sector.
• Experience in creating and editing video content for social media campaigns.
• Excellent writing and proofreading abilities.
• Strong research skills required.
• Excellent organizational and oral/written communication skills are required. Writing, editing, and copy-editing skills are mandatory. Must be adept at presenting complex ideas and concepts eloquently in writing.
• Experience and fluency in social media platforms Instagram, Facebook and TikTok.
• Experience with additional platforms and Sprout Social (or other social management tools) highly desired.
• Working knowledge of image and video editing is required. Adobe Premiere preferred.
• Prior knowledge, interest, and/or experience in contemporary art, craft, design, and architecture is preferred.
• Apple Macintosh proficiency is required. Proficiency with Adobe Creative Suite programs including InDesign, Illustrator, and Photoshop desired.
• Working knowledge of WordPress, the platform used for both the Academy and Art Museum websites, is preferred.
• Experience with Google Analytics, Google AdWords desired.
• A valid Michigan driver's license with a satisfactory driving record is required.
  
  

Cranbrook offers competitive compensation and benefits that include medical, dental, life insurance, long-term and short-term disability, and retirement programs with employer contribution. We also offer generous paid time off, 11 paid holidays and 3 floating holidays, employee discounts, and a unique environment in an educational setting that values collaboration.

Interested candidates should submit a curriculum vitae or resume and a cover letter detailing interest in the position and relevant experience.

For more information about the Academy of Art and the Art Museum, please visit the website:

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