New

Marketing & Comm Specialist - University Store

University of Wyoming
$46,800.00 - $50,004.00
vision insurance, paid time off, paid holidays, sick time, retirement plan
United States, Wyoming, Laramie
Jul 29, 2025
Marketing & Comm Specialist - University Store Join Our Campus Community! Thank you for your interest in joining the University of Wyoming. Our community thrives on the contributions of talented and driven individuals who share in our mission, vision, and values. If your expertise and experience align with the goals of our institution, we would be thrilled to hear from you. We encourage you to apply and become a valued member of our vibrant campus community today! Why Choose Us? At the University of Wyoming, we value our employees and invest in their success. Our comprehensive benefits package is designed to support your health, financial security, and work-life balance. Benefits include: Generous Retirement Contributions: The State contributes 14.94% of your gross salary, and you contribute 3.68%, totaling 18.62% toward your retirement plan. Exceptional Health & Prescription Coverage: Enjoy access to medical, dental, and vision insurance with competitive employer contributions, that include 4 deductible options to suit your needs. Paid Time Off: Benefit from ample vacation, sick leave, paid holidays, and paid winter closure. Tuition Waiver: Employees and eligible dependents can take advantage of tuition waivers, supporting continuous education and professional growth. Wellness and Employee Assistance Programs: Stay healthy with wellness initiatives, counseling services, and mental health resources. At the University of Wyoming, we're committed to creating a supportive and enriching workplace. To learn more about what we offer, please refer to UW's Benefits Summary. JOB TITLE: Marketing & Communication Specialist - University Store JOB PURPOSE: The Marketing and Communication Specialist for the University Store plays a pivotal role in enhancing the store's brand image and driving engagement within the university community. Responsible for developing and executing promotional strategies, this specialist creates campaigns tailored to student, faculty, staff, and alumni audiences through various channels such as social media, email newsletters, and campus events. By conducting market research, creating compelling content, and collaborating with internal and external stakeholders, they ensure that marketing efforts align with institutional goals and resonate with the target audience. Through ongoing analysis of key metrics, they continuously optimize strategies to maximize the store's impact and drive measurable results regarding foot traffic, sales, and customer satisfaction. ESSENTIAL DUTIES AND RESPONSIBILITIES: Develop and execute marketing/promotional/event activities that meet overall objectives. Collaborate in developing a 12-month marketing calendar and act to ensure activities are implemented promptly and effectively. Establish and maintain consistent branding efforts and advise area director(s). Direct the production and/or design of graphics for promotional materials to maintain consistency in theme and focus. Examine, revise, and execute website and e-commerce strategies to improve sales and communication with the customer. Coordinate marketing/promotional and sales efforts through the website. Work with third-party vendor(s) in the development and maintenance of websites. Direct, execute, and maintain all online social media activities consistent with established or new communication strategies. Hire, train, and provide supervision to the web coordinator and marketing support/student staff. Manage and monitor designated budgets. Study the organization's objectives, promotional policies, or needs to develop strategies that will influence brand awareness and/or direct sales. Establish or maintain cooperative relationships with student groups, representatives of stakeholders, community, employees, public interest groups, and news and other media. Identify trends or key group interests or concerns and provide advice on staying current with techniques and approaches. Provide a website strategy and plan content updates regularly for the external college website and internal communication. Provide direction and assistance on the most appropriate way to present information and ways to engage the audience. Write news releases and coordinate photo opportunities. Coordinate special events to promote relations with students, alumni, retirees, and various stakeholders. Represent the University Store in committees, resources fairs, and events. Review all donation requests and approve as appropriate or under management direction. SUPPLEMENTAL FUNCTIONS: Perform miscellaneous job-related duties as assigned. Attend and participate in training and other professional development activities. Participate in performance-related goal setting and achievement to meet personal and organizational goals and objectives. COMPETENCIES: Attention to Detail Technical/Professional Knowledge Formal Presentation Skills Strategic Planning Quality Orientation Analysis/Problem Identification MINIMUM QUALIFICATIONS: Education: Bachelor's degree, preferably in Business, Marketing or related focus OR equivalency of education and applicable work experience Experience: At least 4 years work-related experience Required licensure, certification, registration or other requirements: Valid driver's license with a motor vehicle record (MVR) compliant with the University Vehicle Use Policy . DESIRED QUALIFICATIONS: Exceptional writing and verbal communication skills Ability to troubleshoot, problem solve, prioritize, and evaluate next steps Ability to work well under pressure with multiple and changing deadlines Knowledge of social media channels and trends Enthusiastic and positive demeanor 2+ years of marketing experience Experience with designing, producing, and managing an annual marketing and communications plan Experience developing and executing integrated digital and social media campaigns Critical thinking skills and highly adaptive and organized Strategic planning skills Experience leading marketing and communications in higher education, private industry, or non-profits Experience working with senior leaders and across diverse functional areas Ability to make proactive recommendations to leadership based on available data REQUIRED APPLICATION MATERIALS: Complete the online application. The department additionally requests candidates upload the following document(s) for a complete application: Cover letter Resume or C.V. Contact information for four work-related references (references will only be contacted if you are selected as a finalist for the position). WORK LOCATION: On-campus: This position provides vital support to campus customers, and the successful candidate must be available to work on campus. WORK AUTHORIZATION REQUIREMENTS: The successful candidate must be eligible to work in the United States. Sponsorship for H-1B work authorization or work visa is not available for this position. HIRING STATEMENT/EEO: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation to apply for a position, please contact us at 307-766-2377 or email jobapps@uwyo.edu. ABOUT LARAMIE: The University of Wyoming is located in Laramie, a charming town of 30,000 residents nestled in the heart of the Rocky Mountain West. The state of Wyoming continues to invest in its only 4-year university, helping to make it a leader in academics, research, and outreach with state-of-the-art facilities and strong community ties. We invite you to learn move about Laramie, by visiting the About Laramie website. Located in a high mountain valley near the Colorado border, Laramie offers both outstanding recreational opportunities and close proximity to Colorado's Front Range and the metropolitan Denver area. Laramie's beautiful mountain landscape offers outdoor enjoyment in all seasons, with over 300 days of sunshine annually. For more information about the region, please visit http://visitlaramie.org/ Job Identification: 252054 Apply Before: 08/19/2025, 05:59 AM Job Schedule: Full Time Locations: 16 & Gibbon, Laramie, WY, 82071, US Posted Salary Range: $46,800.00 - $50,004.00 Schedule (Hours Per Week): 40 Travel: No To apply, visit https://eeik.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/252054/?lastSelectedFacet=TITLES&selectedTitlesFacet=Part-Time+Worker%253BFaculty%252FAcademic%253BClassified+Staff%253BAdministrative%252FExecutive Copyright 2025 Jobelephant.com Inc. All rights reserved. Posted by the FREE value-added recruitment advertising agency jeid-faf6c13c2ce1094e94263d811259c7f5