Sales Development Specialist

We're looking for a Sales Development Specialist (SDS) to support sales initiatives and provide route coverage for any market gaps or special projects as needed within the Sacramento/Grass Valley/Auburn area. You will work with management to maintain customer relationships and participate in the addition of new customers and independent retailer contracts. You'll also mentor new Customer Sales Representatives on techniques to upsell inventory, cooler space, and product displays. Your primary role is to effectively service all customers in a safe, productive, and professional manner to The Yerba Mate Co, LLC's executional standards. You will report to the Area Sales Leader and will traveling between cities. Your typical schedule will be Monday - Friday, 5 days a week, but your days worked may be subject to change due to business needs to include weekends.

How you'll help:

• Ensure our products are stocked in assigned accounts within territory of coverage.
• Manage the relationship with the customers to sell Yerba Madre products to assigned accounts within your region.
• Participate and co-lead MATE sales instruction for new and existing employees.
• Partner with the ASL in the weekly huddles by ensuring the team has the tools and resources to hit reward targets.
• Safely operate and maintain company provided vehicle and follow company vehicle policy.
• Manage inventory, receive shipments, and maintains a clean/organized storage unit.
• Maintain positive and professional relationships with your customers to increase sales and selling space.
• Meet monthly key performance indicators (KPI's) focused on the following areas: sales, distribution, pricing, display, new accounts and other merchandising components.
• Build and protect Yerba Madre brand through proper rotation to ensure fresh product and set proper brand flow following the company's standards.
• Increase inventory and diversity of products offered at each assigned account while delivering fresh product and always looking to improve in store branding.
• Perform other duties as assigned by management.

Here's what you'll provide:

• High school diploma or GED.
• Current Driver's License with clean driving record and meet DOT driving standards.
• Must be at least 21 years old.
• Previous sales experience is desirable, but not required.
• Knowledge of the beverage market.
• Additional Language skills an advantage.

Travel & Physical Requirements:

• Travel as needed for market support.
• Employee is regularly required to use hands to handle, or feel; reach with hands and arms; and talk or hear.
• Employee frequently is required to walk and sit.
• Employee is occasionally required to stand and stoop, kneel, crouch, or crawl.
• Employee must regularly lift and/or move up to 25 pounds as needed.
• Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.
• Exposed to moving mechanical parts and outside weather conditions.
• Noise level in the work environment is usually moderate.
• Various vehicle and equipment operations.

What we offer:

Yerba Madre-formerly Guayaki Yerba Mate-is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning "Mother Herb," is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations -a reflection of the values the brand has championed since day one.

Headquartered in Sebastopol and Venice, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities.

In 2025, the brand became the world's first yerba mate to achieve Regenerative Organic Certified Gold status-setting a new global standard for ecological integrity, cultural respect, and environmental restoration.

As an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit www.YerbaMadre.com.