New

Field Marketing Manager

Meltwater
life insurance, parental leave, paid time off, 401(k)
United States, Texas, Austin
823 Congress Avenue (Show on map)
Jul 29, 2025
Description What We're Looking For: Meltwater is seeking a dynamic, results-oriented, and data-driven Field Marketing Manager to join our expanding Americas Marketing team supporting our customer success organization. In this role, you will collaborate with the Field Marketing unit to devise and execute strategic growth campaigns and events, fueling inbound leads, and contributing to pipeline growth and revenue for the sales team. As a key player in both the marketing and field sales teams, the Field Marketing Manager will report into the Senior Field Marketing Manager, Americas. What You'll Do: Manage and drive field marketing campaigns and growth initiatives by developing and executing diverse upsell and cross-sale programs, mastering various marketing platforms, and coordinating the creation of marketing assets for campaigns. Act as the campaign expert for all marketing campaigns respective to the customer success organization and events run by the Americas field marketing team, ensuring seamless execution and alignment with overarching marketing strategies. Support the Customer Success and Account Managers by providing assets, assisting in strategic marketing inbound outreach, understanding the customer and prospect segments of the field sales team, and identifying opportunities for new business, upsell, and cross-sell to align with company goals. Collaborate cross-functionally with sales, design, product, content marketing, CX, and other marketing teams to optimize campaigns and workflows. Support and oversee various projects, including events, webinars, email marketing, material productions, and third-party partnerships. Optimize outreach strategies and contribute to nurturing marketing leads effectively. Write, edit, and proofread copy for marketing campaign materials, and assist in managing the development of creative marketing assets such as landing pages, ads, and copy. Analyze Return on Investment (ROI) and evaluate the effectiveness of Field and marketing programs. Assist Meltwater's corporate marketing team in the planning and execution of our annual flagship Summit in NYC What You'll Bring: Bachelor's degree in Marketing, Business Administration, or related field. 4+ years of marketing experience in a B2B/SaaS company. 2+ years of experience in customer marketing Proven success in developing and executing end-to-end marketing strategies that resulted in significant lead generation and revenue growth for B2B/SaaS companies. Strong experience in client and prospect communications, acquired from either sales or marketing roles. Excellent written and verbal communication skills. Track record of effectively collaborating with and influencing cross-functional marketing and sales teams, fostering a culture of teamwork and innovation Committed to building strong internal partnerships and driving alignment between marketing and sales teams. Proven drive and a continuous learning mindset. Solid project management skills, including the ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and manage multiple complex projects concurrently. Understanding of field business and target audiences. Marketo and Salesforce experience is a plus Excellent written and verbal communication skills Openness to a hybrid work schedule, requiring in-office presence for 2 days a week. Legal authorization to work in the country of hire is mandatory for this position. An ability to think big-picture while delivering on the details What We Offer: Enjoy flexible paid time off that allows you to have an enhanced work-life balance Excellent medical, dental, and vision options 401(k) matching, life insurance, commuter benefits, and parental leave plans Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters. Energetic work environment with a hybrid work style, providing the balance you need. Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career. Compensation overview: Base Salary of $85,000 - $100,000 USD per year + 15% quarterly bonus subject to the terms of the applicable bonus plan. Total compensation range for this position: $85,000 - $115,000 USD per year. Our Story At Meltwater, we believe that when you have the right people in the right environment, great things happen. Our best-in-class technology empowers our 27,000 customers around the world to make better business decisions through data. But we can't do that without our global team of developers, innovators, problem-solvers, and high-performers who embrace challenges and find new solutions for our customers. Our award-winning global culture drives everything we do and creates an environment where our employees can make an impact, learn every day, feel a sense of belonging, and celebrate each other's successes along the way. We are innovators at the core who see the potential in people, ideas and technologies. Together, we challenge ourselves to go big, be bold, and build best-in-class solutions for our customers. We're proud of our diverse team of 2,200+ employees in 50 locations across 25 countries around the world. No matter where you are, you'll work with people who care about your success and get the support you need to unlock new heights in your career. We are Meltwater. Inspired by innovation, powered by people. Equal Employment Opportunity Statement Meltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment. All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other status protected by the applicable laws and regulations. Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world.