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Job Description: The Product Marketing Manager a results-driven marketing leader to spearhead demand generation initiatives that accelerate pipeline growth and elevate market visibility for our healthcare technology solutions-including both product and partner-aligned efforts. This role plays a critical part in translating product value into compelling market engagement through targeted campaigns, strategic messaging, and content that resonates with healthcare decision-makers and influencers.
- Financial, clinical, partner, and ancillary solutions.
- AI-powered and technical workflows.
- Persona-based messaging and content development.
- Cross-functional collaboration with product, sales, and partner teams.
- Campaign strategy and execution that drives measurable demand.
- Drive multi-channel demand gen campaigns (email, webinars, social, paid, ABM) to generate qualified leads and pipeline.
- Lead campaign content development-value props, briefs, emails, landing pages, ads, and nurtures-aligned to buyer personas and journey stages.
- Optimize campaign performance through data-driven insights and continuous testing.
- Partner with sales enablement to deliver follow-up tools that improve lead conversion and accelerate deal velocity.
- Collaborate with product and clinical SMEs to ensure messaging reflects true solution value.
- Support event marketing with compelling booth themes, messaging, and engagement assets.
- Differentiate offerings through campaign messaging and competitive positioning.
- Perform other duties that support the overall objective of the position.
Education Required:
- Bachelor's degree in Marketing, Communications, or related discipline.
- Or, any combination of education and experience which would provide the required qualifications for the position.
Experience Required:
- 4+ years of experience in a professional environment.
- 4+ years of experience in a customer service, Business to Business (B2B), Healthcare IT, software, client reference, or client success environment.
- 3+ years of experience coordinating and/or supporting a program or project.
- Proven experience marketing healthcare workflows and solutions, with a strong grasp of buyer personas, sales alignment, and multi-channel campaign execution.
Knowledge, Skills & Abilities:
- Knowledge of:Healthcare technologies and workflows, as well as complex health IT solutions. Sales strategies. Salesforce. Sales loft. CRM and marketing systems, Microsoft Office Suite.
- Skill in:Data-driven mindset with a strong eye for market trends and buyer behavior. Passion for healthcare innovation and improving provider and patient outcomes. Communication (written, verbal), organized, time management, critical thinking, problem solving.
- Ability to:Self-starter who thrives in a fast-paced, matrixed environment. Work in a fast-paced environment; stay organized, prioritize workload, multi-task, and meet deadlines. Establish and maintain effective working relationships.
The company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the company reserves the right to change this job description and/or assign tasks for the employee to perform, as the company may deem appropriate.
NextGen Healthcare is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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NextGen Healthcare
Jul 28, 2025