Senior Manager, Institutions of Higher Education Technical Sales - Craft Education

Western Governors University
life insurance, flexible benefit account, parental leave, paid time off, paid holidays, sick time
United States, Utah, Salt Lake City
3949 South 700 East (Show on map)
Jul 25, 2025
If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider Craft Education as the next step in your career. Craft Education is on a mission to solve skilled labor shortages by powering work-based learning pathways for all. At Craft, we're revolutionizing the apprenticeship degree, combining on-the-job learning with accredited instruction to create innovative educational pathways that accommodate working professionals and meet employer needs. Our flagship product - Craft Connect - helps organizations administer apprentice degree programs and address mission-critical data and reporting needs. Through the same platform, Craft is also transforming how on-the-job learning converts into academic credits. Our team of technology, education and workforce professionals also provides technical assistance to organizations looking to launch and manage apprenticeship degree programs. We are working tirelessly to accelerate the expansion of these programs along with the data infrastructure that underpins them. If you're looking to join the work-based learning revolution, we'd love to talk with you. At Craft, you'll have the opportunity to solve hard problems in a high-growth startup environment and make a lasting impact on the future of education and workforce development. We couldn't be more excited to advance this work as a team of innovative, collaborative and mission-oriented professionals - we hope you'll consider joining us. The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: Grade: Management_Executive 610 Pay Range: $126,800.00 - $228,300.00 Job Description The Senior Manager, IHE Technical Sales achieves step-function growth objectives by managing a team of Account Executives while also prospecting enterprise level customers and closing revenue deals. This position carries a quota and delivers signed client contracts and associated revenue against the organization's goals. Requires deep connections in the higher education industry. Sales efforts focus on institutions of higher education and the related ecosystem. Effectively targets decision makers and decision influencers to drive direct partnerships (sales), enterprise-level pilots, partnerships, and ultimately drives users and revenue of the organization's apprenticeship management platform, data tools, and future products. Subject matter expert on higher education sales and enables the sales team accordingly. Primary Responsibilities Directly manages Account Executives, inspecting activities, unblocking deals, and ultimately driving attainment to quota. Builds, leads and mentors a high-performing sales team, fostering a culture of quality, accountability, and continuous improvement. Delivers on assigned individual quota by prospecting and closing signed contracts of products or services to enterprise level customers. Builds a pipeline of qualified leads, maintaining accountability via CRM Software and other sales operations tools and processes. Develops higher education ecosystem in support of current and future Craft sales, through direct engagement Leads in development and refinement of sales strategy - with a focus on higher education - that aligns with the organization's business objectives and growth goals. Continuously optimizes sales strategies based on market feedback and data insights. Contributes to ongoing product development in a collaborative manner by communicating sales insights from direct customer interactions. Performs other job-related duties as assigned. This job description includes a general representation of job requirements rather than a comprehensive inventory of all required responsibilities or work activities. The contents of this document or related job requirements may change at any time with or without notice. Qualifications Knowledge, Skills, and Abilities Ability to manage a team and guide professional development of staff members, specifically managing Account Executives and Business Development Representatives to achieve individual and team quotas. Proven track record of meeting and exceeding quotas when selling software-as-a-service (SaaS) products to sophisticated customers at the enterprise level. Demonstrated experience building, managing, and converting a pipeline of qualified leads. Knowledge and ability to execute on industry standard business-to-business (B2B) sales practices, ie. 'solution selling' procedures and 'working' accounts to drive signed contractual partnerships and revenue. Knowledge and deep connections in higher education sector Intellectual curiosity and empathy to become an expert in our products and services and sell offerings that span talent acquisition, corporate Learning & Development (L&D), and data reporting and compliance. 'Figure it out' mentality with the ability to thrive in a fast-paced, ambiguous startup environment. Excellent business judgment with results orientation. Exceptional communication and collaboration skills, with the ability to engage and influence cross-functional teams and senior stakeholders, particularly marketing and product teams. High level of integrity and professionalism Education Bachelor's Degree Experience 7 years of experience in B2B sales, including 3 years of experience managing a sales team and/or serving as a general manager with profit and loss (P&L) responsibility7 and 3 years carrying quotas and selling SaaS products to enterprise level customers. 3 years of leadership experience. Experience in lieu of education Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements. Generally, equivalent relevant experience is defined as 1 year of experience for 1 year of education and is the discretion of the hiring manager. Preferred Qualifications Background in sales of software platforms used by employees for upskilling, L&D. Background in sales of software that manages data and compliance reporting. Background in sales to governmental agencies (e.g., State Departments of Education or Labor). Experience in startup environments, especially Ed Tech and Future of Work. Position & Application Details Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave. How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday. Additional Information Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive. Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu. Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.