Global Product Line Market Manager -EMF applications

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This Position reports to:

In this role, you will have the opportunity to drive the global market for Electromagnetic Flowmeters, with a specific focus on target segments and applications. As a key member of the Global Product Line team, you will be responsible for driving sales performance and growth by working closely with local and regional sales organizations to meet and exceed volume, mix, and profitability targets for your assigned product line.

With a strong emphasis on strategic customer segments and targeted applications, you will own and execute the global sales plan in collaboration with the regional business development team. You will contribute to shaping the overall product line strategy and translating it into actionable local sales plans, setting clear goals and KPIs to ensure alignment and measurable impact.

You will support market penetration for key accounts identified by regional sales teams and priority OEMs, assisting in expanding market coverage across high-potential applications and clusters. Your expertise in EMF applications across various sectors will enable you to drive both niche and mainstream opportunities.

You will manage discount approvals within your authority and are expected to contribute to key proposals, supporting the bids and proposals teams in optimizing selection and pricing. Your goal will be to ensure technically sound, cost-effective, and competitive solutions are delivered with speed and precision. Additionally, you will take ownership of strategic customer cases, ensuring timely and effective resolution of issues. You will also be accountable for annual budget planning (OCS) and long-term growth initiatives at the product line level.

Work model: Onsite

This role contributes to the BL Instrumentation within the Measurement and Analytics Division globally. Key stakeholders include Regional Sales, Segments, Bids & Proposals, and Product Managers.

Key Accountabilities:

• Drive global sales performance by leading the implementation of sales plans with regional and local teams, targeting both niche and mainstream EMF applications.
• Define and execute market strategies by setting KPIs with sales teams, alignng goals with the product line strategy, and supporting application-specific penetration plans.
• Provide competitive insights by analyzing customer needs, pricing benchmarks, and lost orders to enhance value positioning and inform the product roadmap for high-potential applications.
• Lead offer development by collaborating with the global bid team to ensure fast, technically appropriate, and competitive proposals across a diverse application mix.
• Manage growth and governance by overseeing discount approvals, resolving key customer issues, and owning both annual budgets and long-term growth plans at the product line level.

Qualifications for the role:

• Education: Bachelor's degree in Engineering (preferably Electrical, Mechanical, or Instrumentation). An MBA or equivalent business qualification is a plus.

• Experience: Minimum of 8-10 years of experience in flow measurement, with a solid understanding of segments and applications for Electromagnetic Flowmeters. At least 3 years should be in a global product management, market development, or sales enablement role.

• Application Knowledge: Strong expertise in both niche (e.g., chemical dosing, desalination, mining slurries) and mainstream (e.g., water distribution, wastewater treatment) applications of electromagnetic flowmeters.

• Commercial Acumen: Demonstrated success in sales planning, market segmentation, pricing strategy, and margin improvement. Experience working with OEMs and navigating Approved Vendor List (AVL) processes is highly desirable.

• Analytical & Strategic Skills: Ability to synthesize market and customer data into actionable growth strategies and product positioning decisions.

• Collaboration & Leadership: Excellent cross-functional leadership, communication, and stakeholder management skills, with experience working across geographies and cultures in matrixed organizations.

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