Position Summary:
The role of the Marketing Communications Director is to develop fully rounded communication strategies and ensure effective execution of all internal and external communications among all the firm's target audiences including clients/prospects, bench/bar, media, candidates and alumni. This position leads the communications function which includes PR, content strategy and social media, branding and marketing materials, and internal communications. This position works closely with the CMBDO, firm management, practice leaders and BD team members. The Director manages a team of three experienced communications professionals and is based in the NY office.
- Collaborate across departments to design and deliver integrated marketing and communications campaigns that elevate Hughes Hubbard's brand and support firmwide initiatives.
- Lead as a strategist, planner, creative consultant, senior advisor, multimedia storyteller, copywriter, and editor-bringing a collaborative, solutions-driven approach to every engagement.
- Create and deliver PR and content strategy in support of specific practice groups and the Firm's overall strategic goals.
- Ensure each communications program has defined objectives and measurements.
- Manage external PR agencies and media relations activities, including identifying opportunities for interviews, bylined articles, case wins and other office news with the regional and national press.
- Proactively identify timely opportunities related to news items; anticipate and track breaking news as it develops and provide attorneys as third-party commentators to targeted media.
- Respond to and vet incoming media inquiries to the firm, considering potential industry and client conflicts, relevance, media outlet and practice priorities.
- Provide creative direction and strategic counsel to shape marketing programs that reflect the Firm's values, global practice, and employer brand.
- Drive the development and execution of comprehensive campaigns-from strategic planning and launch through daily engagement, performance tracking, and reporting-across editorial calendars, internal initiatives, brand awareness efforts, and special projects.
- Manage multichannel outreach strategies across paid, earned, shared, and owned media to ensure consistent, high-impact messaging.
- Apply exceptional organizational and project management skills to juggle multiple priorities and stakeholders while maintaining a high standard of quality and professionalism.
- Translate complex business goals into clear, compelling messaging that unifies diverse elements into a cohesive narrative aligned with the firm's strategic objectives.
- Create engaging, high-quality content and collateral-including written materials, videos, social media assets, and branded visuals-that resonate with internal and external audiences.
- Leverage innovative media and communications tools to capture attention in a fast-paced legal environment, tailoring voice and tone to suit each audience and channel.
- Partner with internal creative, design, and video teams to integrate strong visual storytelling into campaigns, applying sound design judgment and brand consistency throughout.
A bachelor's degree Public Relations, Marketing, Communications, Business Administration, or related field is required. A minimum of ten (10) years of relevant public relations and marketing experience is desired. Knowledge of core marketing principals including digital marketing, internal communications, seminar/event planning, branding, market research, trade advertising, and competitive intelligence is desired. Exposure to social media as a public relations/marketing/communications tool, with corresponding abilities to apply the experience to firm initiatives is desired.
Position Specific Skills and Requirements:
- Minimum 10+ years communications experience at increasing levels of responsibility including team management
- Prior law firm experience preferred
- Proven ability to advise and work directly with senior partners
- Proven ability to lead a team and proactively develop communications professionals
- Outstanding written and verbal communication skills
- Ability to work in a fast-paced environment requiring rapid responses to requests, turnaround of assignments
- Ability to work collaboratively in a team environment
Education and General Requirements:
- B.A/B.S required
- Experience working with Microsoft Office products, website CRM, various media tools
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