New

Solution Marketing Senior Manager

Equinix
United States, Texas, Frisco
6160 Warren Parkway (Show on map)
May 01, 2025
Who are we? Equinix is the world's digital infrastructure company, operating over 260data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals. A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions.We embrace diversity in thought and contribution and are committed to providingan equitable work environment that is foundational to our core values as a company and is vital to our success. Job Summary We are seeking a dynamic Senior Manager of Solution Marketing to develop and implement go-to-market (GTM) strategies for our data center and networking solutions, with a focus on partner ecosystems and industry verticals. This role is critical in aligning marketing efforts with sales objectives by leveraging key stakeholders across the company including partner marketing, partner sales, partner solutions development, business development, the global campaigns team, product marketing, field marketing, and sales enablement. You will be responsible for conducting market, customer, and partner research and determining opportunities where we can activate GTM strategies to win more business. You will also be responsible for supporting joint marketing activities with partners, including webinars, in-person events, and content development. The role requires a strategic mindset, a data-driven approach, a strong ability to collaborate with cross-functional teams to deliver measurable results, and a roll-up-the-sleeves team-first attitude. This role is pivotal in defining targeted messaging, sales enablement, and joint go-to-market motions that help our partners grow revenue while driving top-line revenue for the company. Responsibilities Develop sell-with go-to-market programs for our strategic partners Spearhead messaging and communications strategies for partner enablement programs Research and develop partner-led, as well as verticalized, customer use cases that will drive a deeper understanding of our buyer personas and ultimately messaging and content development. Conduct marketing and database analysis on accounts in certain industry verticals to identify opportunities to expand with current customers or target new segments and partners Work closely with partner program management teams to ensure alignment on messaging and joint marketing activities, such as webinars and in-person events Provide onsite support and execution of partner marketing activities Drive competitive research and intelligence to develop differentiated value propositions for partner audiences Conduct regular reporting to key stakeholders, highlighting successes and opportunities for improvement Qualifications Education Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is preferred Experience Minimum of 5 years of marketing experience within the technology sector, preferably in B2B, SaaS, cloud services, or data center solutions Extensive marketing experience in B2B, enterprise level field marketing or partner marketing Proven success in collaborating with sales teams to execute programs that had a quantifiable impact on the pipeline Industry Knowledge Strong understanding of the cloud and data center industry, including market dynamics and regulatory environment Skills Proven ability to develop and execute successful marketing strategies Excellent written communication and interpersonal skills Analytical mindset with the ability to interpret data and derive insights Strong project management and organizational skills Proficiency in digital marketing tools and platforms, including CRM (Salesforce) and marketing automation tools Personal Attributes Results-oriented with a proactive approach Ability to work independently and as part of a team Adaptability to a fast-paced and dynamic environment Strong ethical standards and integrity High energy, innovative, and a positive "can-do" attitude Self-starter who is always looking to strategically push the envelope Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form. Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.