Product Marketing Manager

Itron is innovating new ways for utilities and cities to manage energy and water. We create a more resourceful world to protect essential resources for today and tomorrow. Join us.

• Go-to-Market Strategy: Develop and execute go-to-market plans for new product launches and product updates, ensuring alignment with business objectives.
• Market Research & Insights: Conduct competitive analysis, market research, and customer segmentation to understand market needs and inform product positioning.
• Product Positioning & Messaging: Craft compelling product messaging and positioning that clearly communicate the product's unique value proposition.
• Sales Enablement: Create sales collateral, product training materials, and other resources to equip the sales team with the tools they need to sell effectively.
• Business value and return on investment calculation: The role includes the calculation of customer ROI by analyzing key metrics, such as cost savings, revenue efficiency, and productivity improvements that result from distributed intelligence products. This analysis provides tangible evidence of the value customers receive from Itron's DI solutions.
• Communication of ROI: customer-ready customer ROI to internal and external stakeholders to reinforce the product's value and to adjust marketing strategies. This ensures that marketing efforts are aligned with the actual benefits experienced by customers.
• Cross-Functional Collaboration: Work closely with Product, Sales, and Customer Success teams to ensure the product's features and benefits are communicated effectively and consistently.
• Campaign Development: Develop and execute marketing campaigns to generate demand and support the sales pipeline, working closely with the digital marketing and creative teams.
• Content Creation: Develop and refine content for various marketing channels, including blogs, case studies, whitepapers, social media, and website copy.
• Customer Advocacy: Collaborate with internal and Customer to leverage customer feedback, realized value, and success stories to create testimonials and case studies. These materials serve as powerful evidence of the product's value and are used in marketing efforts..
• Performance Tracking & Reporting: Measure and report on the effectiveness of product marketing initiatives, using data to optimize strategies and improve ROI. Specifically, you will track and calculate customer ROI to demonstrate the tangible value of our products.
• Work with Customer Success and Sales teams to gather data on product usage, value, customer satisfaction, and business outcomes.
• Validate customer ROI by analyzing key metrics, including cost savings, revenue growth, and productivity improvements that result from using our products.
• Present ROI findings to internal stakeholders to reinforce product value and adjust marketing strategies accordingly.

• MBA or degree in Engineering
• Minimum of 10 years of experience as a business analyst or consultant
• Strong understanding of product lifecycle management and go-to-market strategies.
• Experience in calculating and analyzing customer ROI, understanding financial metrics, and presenting insights to drive business decisions.
• Excellent written and verbal communication skills with the ability to simplify complex technical concepts.
• Ability to think strategically and execute tactically.
• Experience creating and managing customer-facing content and messaging.
• Proficiency with marketing automation tools and CRM systems (e.g., Salesforce).
• Ability to work effectively in a fast-paced, cross-functional team environment.

• Strategic thinker with a customer-centric mindset.
• Creative and innovative with a passion for marketing.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Results-driven with a focus on delivering measurable business outcomes.

Itron is committed to building an inclusive and diverse workforce and providing an authentic workplace experience for all employees. If you are excited about this role but your past experiences don't perfectly align with every requirement, we encourage you to apply anyway. In the end, you may be just who we are looking for!

The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills and experience.

Itron is proud to be an Equal Opportunity, Affirmative Action Employer. If you require an accommodation to apply, please contact a recruiting representative at 1-800-635-5461 or email Accessibility@itron.com.

Itron enables utilities and cities to safely, securely and reliably deliver critical infrastructure solutions. We provide smart networks, software, services, meters, and sensors to better manage electricity, gas, water and city services. We are dedicated to creating a more resourceful world.