Digital Marketing Co-Op

This position is a co-op (Summer 2025) experience for the PCG Group (B2B) Digital Marketing Team. This role supports the team responsible for Sherwin-Williams Performance Coating Group website and digital marketing programs.

The co-op will have the opportunity to gain experience in a B2B digital marketing environment and work first-hand with teams responsible for driving digital marketing efforts for 6 global business units.

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships.

Core Responsibilities and Tasks

• Support digital marketing initiatives for search engine optimization (SEO), email marketing, social and paid media, and analytics.
• Assist with discovery with internal customers on digital marketing and web requests.
• Conduct SEO-related activities such as competitive analysis, on-page audits, keyword reporting, etc.
• Assist with project management and scheduling of resources for website development. Collaborate with team to configure components, update content and troubleshoot issues in Adobe Experience Manager.
• Assist with the build of marketing automation campaigns in Marketo.
• Assist in the building of paid media campaigns in both social and Google Ads environments.
• Assist in the optimization of our Digital Asset Management (DAM) in Adobe and Widen.
• Assist with user acceptance testing with needed partners such as digital site ops teams, IT, operations teams, master data management, security, divisional leads, etc.
• Assist with digital marketing reporting and analytics.

Incidental Functions:

• Perform task management and reporting, as necessary.
• Assist with other projects as may be required to contribute to efficiency and effectiveness of the work.

FORMAL EDUCATION:

Required:

1. Must have a High School diploma or the equivalent of a High School diploma
2. Must be pursuing a Bachelor's degree in digital, marketing, communications or related field

KNOWLEDGE & EXPERIENCE:

Required:

• Excellent verbal and written communication skills
• Excellent oral and written communications skills
• Experience in using Microsoft Excel for data analysis
• Basic image editing skills
• Highly organized and self-driven

Preferred:

• Digital Marketing or Web Experience