Vice President, Brand & Content

Alliant International University is a professional practice University committed to excellence in four areas:Education for Professional Practice, Scholarship, Multicultural and International Competence and Community Engagement.The University provides students with the highest quality of education through excellence and innovation in academic scholarship, applied training and research, and community service, particularly to underserved populations.Through its Mission, the University's goal is to equip students with the competencies they need to provide public benefit and make an impact in their communities by addressing major contemporary social issues.Core competencies of the University's training programs include cultural diversity, which is infused in courses and field placements and is manifest in the diversity of its students, faculty.

Our Mission:

Alliant International University prepares students for professional careers of service and leadership, and promotes the discovery and application of knowledge to improve the lives of people in diverse cultures and communities around the world.

Our Vision:

An inclusive world empowered by Alliant alumni.

Position Summary:

The Vice President, Brand and Content is responsible for defining and executing a brand narrative that drives engagement, loyalty, and business growth. This pivotal role will oversee the development of our brand identity, create impactful content strategies, and lead cross-functional initiatives that amplify our presence in the market. The ideal candidate combines strategic acumen with creative expertise, bringing a proven track record in elevating brand equity through innovative storytelling and data-driven insights. With strong leadership skills, this individual will manage a high-performing team of brand strategists and content creators while collaborating across departments to ensure cohesive messaging and alignment with organizational objectives.

Starting Salary: $185,000 annualized (exempt position).

Benefits Plans Include: Medical/Prescription, Dental, Vision, Health Care & Dependent Care Flexible Spending Accounts, Voluntary Life and AD&D, Voluntary Benefit Plans: Accident, Critical Illness, or Hospital Indemnity Insurance, Legal Plan, Transportation Spending Account, Employee Tuition Waiver.

Minimum Qualifications:

* 8+ years of professional experience in brand strategy, content marketing, or a related field, with at least 5 years in a senior leadership role.

* Proven track record of developing and executing brand and content strategies that drive measurable business growth.

* Experience managing multi-channel content initiatives, including digital platforms, social media, and traditional media.

* Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degree (MBA or equivalent) is a plus.

* Data-driven mindset, with a keen ability to translate insights into actionable strategies.

* Adaptable and forward-thinking, staying ahead of industry trends and emerging technologies.

* High level of accountability and a results-oriented approach.

Skills:

* Strategic Leadership

a. Ability to develop and execute comprehensive brand and content strategies aligned with business objectives.

b. Expertise in defining brand positioning and crafting narratives that resonate with diverse audiences.

* Creative Storytelling

a. Mastery in creating compelling, high-impact brand stories across multiple platforms and channels.

b. Proficient in ideating and overseeing the production of various content formats, including video, written, and multimedia assets.

* Data-Driven Decision-Making

a. Skilled in leveraging analytics tools (e.g., Google Analytics, SEMrush, Tableau) to measure content and brand performance.

b. Strong ability to interpret audience insights, market trends, and competitive data to inform strategic adjustments.

* Team Leadership

a. Proven ability to build, lead, and mentor high-performing teams in fast-paced environments.

b. Experience fostering a collaborative and creative work culture that encourages innovation.

* Cross-Functional Collaboration

a. Adept at working with marketing, product, sales, and leadership teams to align efforts and achieve organizational goals.

b. Strong project management skills to oversee complex, multi-stakeholder initiatives.

* Content Marketing Expertise

a. Deep understanding of content marketing principles, including SEO, audience segmentation, and channel optimization.

b. Proficiency in managing content lifecycles, from ideation to distribution and performance tracking.

* Communication and Presentation

a. Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively.

b. Skilled in delivering impactful presentations to executive leadership and external stakeholders.

* Adaptability and Innovation

a. Strong ability to stay ahead of industry trends, emerging platforms, and new technologies to keep strategies cutting-edge.

b. Experience driving innovation in brand and content approaches while maintaining alignment with core business goals.

Duties & Responsibilities:

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

* Brand Strategy Development

• Define and oversee the company's brand strategy, ensuring alignment with business goals and market opportunities.
• Develop and maintain brand guidelines to ensure consistency in messaging, visual identity, and tone across all channels.
• Serve as the champion of the brand, fostering a culture that embraces and reinforces brand values internally and externally.

* Content Strategy and Execution

• Design and execute a content strategy that supports brand awareness, customer engagement, and lead generation objectives.
• Oversee the creation of high-quality, impactful content, including blogs, social media posts, videos, whitepapers, and more.
• Collaborate with creative teams to produce multimedia content that amplifies the brand story and engages target audiences.

* Team Leadership

• Recruit, mentor, and lead a team of brand strategists, content creators, and designers to deliver innovative and effective campaigns.
• Foster a collaborative and innovative work environment, encouraging creativity and continuous learning.
• Provide guidance and support to team members to ensure projects are delivered on time and within budget.

* Research and Insights

• Conduct audience research to identify key demographics, preferences, and behaviors that inform branding and content strategies.
• Stay informed on market trends, competitor strategies, and emerging industry developments to position the brand competitively.
• Use data and analytics to measure the performance of brand and content initiatives, identifying areas for optimization.

* Cross-Functional Collaboration

• Partner with teams across the organization to ensure brand and content efforts are integrated and aligned with company objectives.
• Support product launches, campaigns, and initiatives with cohesive brand messaging and content assets.
• Collaborate with external agencies, freelancers, and vendors to scale creative output and achieve strategic goals.

* Performance Monitoring and Reporting

• Define key performance indicators (KPIs) for brand health, content engagement, and campaign success.
• Regularly analyze and report on the effectiveness of branding and content strategies, using insights to refine and enhance initiatives.
• Present findings and recommendations to executive leadership to demonstrate the value and impact of brand and content efforts.

* Innovation and Growth

• Drive innovation by experimenting with new storytelling formats, technologies, and platforms.
• Ensure the brand remains relevant, differentiated, and forward-thinking in an evolving market landscape.
• Identify opportunities for expanding the company's reach and influence through partnerships, thought leadership, and creative campaigns.

Supervisory Responsibility:

Direct Reports: Director, Creative Operations and others as the team builds.

Indirect Reports: None.

Contact Responsibility:

Internal: Interacts with supervisor to receive direction and instructions and/or review of work results. This person will also work closely with the Executive Leadership team, Partnership Development, Student Services, Alumni Relations, Faculty and the Dean's Office to ensure strategic coordination of all efforts.

External: Interacts with corporations, other educational institutions, advertising agencies, and freelancers to develop and maintain strategic, long-term partnerships.

Background Check Requirements:

Employment is contingent upon successful completion of a background check (including criminal, prior employment and education verification). Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current University employees who apply for the position.

Additional Information:

Anti-Discrimination Policy: Alliant International University prohibits unlawful discrimination, harassment or retaliation in its educational programs, services and activities, and in employment practices, including but not limited to internal promotions, training, opportunities for advancement, terminations, relationships with outside vendors, use of contractors and consultants, and in its admission or access thereto, on the basis of race, ethnicity, national origin or descent, color, creed, religion, sex, age, marital status, disability (including physical, disease, psychiatric or psychological disability), medical condition, pregnancy, veteran status, sexual orientation, gender identification or expression, hair style or texture associated with race, or any other characteristics protected by applicable law.

Alliant International University is an Equal Opportunity Employer, committed to ensuring a high quality of education through the diversity of the University community and the curriculum. Women, people of color, people with disabilities and people from other underrepresented groups are encouraged to apply, as we actively seek to increase diversity at all levels. The University will conduct its programs, services and activities consistent with applicable federal, state and local laws, regulations and orders.

Applicants must currently be authorized to work in the United States on a full-time basis. Offers of employment are contingent upon the presentation of documents that demonstrate a person's identity and authorization to work in the United States, which are consistent with the provisions of the Immigration Reform and Control Act.

Applicants with disabilities and applicants who require assistance completing an application may contact Human Resources athumanresources@alliant.eduor 858-635-4509.

The California Consumer Privacy Act (CCPA) requires that we provide you with this Notice at Collection for California Employees and Applicants.This notice is about the collection and use of your personal information.We encourage you to read this notice carefully.

Governing legislation: Titles VI and VII of the Civil Rights Act of 1964, the Civil Rights Act of 1991, Title IX of the Education Amendments Act of 1972, Section 504 of the Rehabilitation Act of 1973, the Americans with Disabilities Act of 1990, the Age Discrimination Act of 1975, the regulations implementing these statutes, and applicable federal and California law.

Alliant International University is a smoke and tobacco free environment.

Company:Alliant International University, Inc.

Country:United States of America

State/Region:California

City: Remote

Postal Code:92131

Job ID:276159